June 5, 2013
I write a lot here about SEO because that's my thing. But most anyone with a website (especially an e-commerce one) can benefit from implementing some paid search campaigns via Google AdWords pay-per-click (PPC) offerings. If you're already doing some SEO, a lot of information is already at your fingertips that you can use to get your PPC ads to provide you with a great return on investment (ROI). Conversely, if you're already doing a good job with your PPC and want to do better with your SEO efforts, you'll have an advantage over your non-PPC-using competitors. Today's guest article by my friend and paid search expert Pauline Jakober will explain how to do these things. Oh, and because you're a fan of email newsletters, be sure to sign up for Pauline's free one.
Let's get straight to the good stuff! -- Jill