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HRA 347: The Death of Automated Ranking Reports

December 19, 2012
Hey everyone!

I know that you know that rankings are not the way to measure the success of your SEO campaign. After all, if you've been reading this newsletter for any length of time, I certainly mention it often enough. So I was caught off guard by the outcry of many in the SEO community when Google finally told SEO tool companies that they no longer had permission to scrape their search results to run automated ranking reports. My main thought was, "People still run ranking reports? Wow…weird." But it shouldn't have surprised me too much because no matter how often I've talked about it being a useless measurement, it's always been an easy one. Which in turn caused many SEOs who didn't find much value in rankings to report them to clients anyway.

For those of you who are addicted to your rankings reports (or who have clients or bosses who are), today's article, "Why Running Ranking Reports Is a Fool's Errand," is for you. Enjoy! – Jill

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Why Running Ranking Reports Is a Fool's Errand

December 19, 2012
By now you've heard the news that a few of the major SEO tool companies will no longer be providing ranking reports as part of the website data they supply. While you are probably still in shock and scrambling to figure out what to do about it, if you're serious about your online marketing, it's actually the best thing that could happen to you. Read More >>

High Rankings Question of the Week

December 19, 2012
What do you think of the fact that soon many SEO tool providers will no longer be showing keyword rankings? Read More >>

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HRA 347: Wrap-up

December 19, 2012
That's all for today!