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HRA 276 - User-Centric or Company-Focused?

March 10, 2010
Hey everyone! We've got another great guest article on website copy from Karon Thackston today. Be sure to check out the Twitter question of the week and chime in on the website if you didn't catch the question on Twitter. Let's get to it! Jill
Jill Whalen is the CEO of High Rankings, a Boston SEO Services company.

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Is Your Website User-Centric or Company-Focused?

March 10, 2010
By Karon Thackston

Just for a moment, pretend you're a fly on the wall in my office. I'm on the phone with a prospective client and things are going well. We're talking about their target audience and they seem to have all the right answers. I am confident that these people "get it." Then the conversation takes a sharp left turn.

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Which Parts of SEO Do You Outsource?

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