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SEO Website Audit

HRA 268: Write to Customers Not at Them

October 28, 2009
Hey everyone!

While analyzing a client's website recently, I noticed that most of their content was very company focused, rather than customer focused — that is, they were mostly talking about their company rather than what was in it for their customers. So I asked our copywriting guru, Karon Thackston, if she had any articles that addressed how to make changes accordingly, since she talks about this all the time in her in-person training sessions. To my surprise, she didn't already have an article on this topic.

Well...now she does! See today's guest article for more.

Enjoy! – Jill
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Jill Whalen is the CEO of High Rankings, a Boston SEO Services company.

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