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HRA 268: Write to Customers Not at Them

October 28, 2009
Hey everyone!

While analyzing a client's website recently, I noticed that most of their content was very company focused, rather than customer focused — that is, they were mostly talking about their company rather than what was in it for their customers. So I asked our copywriting guru, Karon Thackston, if she had any articles that addressed how to make changes accordingly, since she talks about this all the time in her in-person training sessions. To my surprise, she didn't already have an article on this topic. she does! See today's guest article for more.

Enjoy! – Jill
Jill Whalen is the CEO of High Rankings, a Boston SEO Services company.

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Writing TO Your Customers—Not AT Them

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Sometimes choosing which company to buy from is about like deciding which brand of canned peas is the best. To make matters worse, the copy on most websites doesn't offer any help. Read More >>

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That's all for today!