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High Rankings Advisor 241

October 8, 2008
Hey everyone!

I've got a great guest article for you today from copy queen Karon Thackston. In fact, by the time you read this, I'll be spending time with Karon in person in NYC for the SMX East conference. I'm looking forward to catching up with her, as it's been ages since we were last together.

So without further ado, let's get straight to the good stuff! – Jill

Jill Whalen is the CEO of High Rankings, a Boston SEO Consulting Agency.

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How Poor Usability Can Kill Your Copy and Conversions

October 8, 2008
It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process. Take, for instance, e-commerce–type copy. Do you realize that what happens after your customers read your copy could make or break your sale? I'm not talking about shopping cart abandonment. I'm talking about good communication that keeps the buying cycle moving forward. Let me give you a real-world example.

Stuff You Might Like: Jill's Latest SEO Columns

October 8, 2008
In case you missed them, my September columns for both Search Engine Land and TalentZoo are definitely worth a read (if I do say so myself!). Read More >>

Affect of a Domain Name on Search Results - Advanced Forum Thread

October 8, 2008
Forum member "wassim" asks if a domain name affects the search results, and if so, how much effect does it have? Read More >>

HRA Wrap-up 241

October 8, 2008
We've had a good response so far for our SEO Luncheon on Nov. 7. There are still a few seats left, if you're interested in joining us. There's no charge and no catch!