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High Rankings Advisor 223

January 23, 2008

Hey everyone!

 

Looks like we have a bit of a B2B (business-to-business) issue for you today. But don't worry; you'll still find interesting info here even if your own business is B2C (business-to-consumer). We do find some very distinct differences between the two markets, however. At High Rankings we specialize in the B2B segment but have also served many B2C companies over the years. Each market provides its own unique challenges, which always keeps it interesting!

So let's get straight to the good stuff! - Jill

 
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Measuring B2B Conversions

January 23, 2008
You briefly hit on ROI and basically described perfectly a dilemma I have. We are a B2B manufacturer of machinery that costs anywhere from the 10's of thousands to the 100's of thousands each. We sell a handful of these machines each year. Consequently, the buying cycle can take up to a year or more. How would you suggest we figure ROI and conversions for this kind of business? Read More >>

5 Keyword Strategies for B2B PPC Campaigns

January 23, 2008
Today's guest article is written by Andy Komack, the President of KoMarketing Associates. I had the pleasure of meeting Andy through SEMNE, the search marketing association for New England (see...networking *does* work!). Andy has been creating online marketing strategies for clients since 1999, so he's one of the old-timers who definitely knows what he's doing. KoMarketing provides search engine optimization, pay-per-click advertising, social-media marketing, and corporate blogging strategies for their clients. Read More >>

Does Google Use Theming?

January 23, 2008

An interesting topic of discussion has broken out in the forum regarding whether Google understands the "theme" of a website.

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HRA Wrap-up 223

January 23, 2008

We're looking forward to our SEO Training Class at the end of next week. It looks like we have a great crew signed up so far. We've been hard at work reviewing their websites and overall SEO pain points so that we can provide them with the info and SEO strategies they're seeking. It's going to be a lot of fun!

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