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High Rankings Advisor 216

October 31, 2007
Hey everyone! Last week’s newsletter article on Google’s Paid Links Smackdown sure caused a fury. Some people were wondering why I was making an example of my friends at Search Engine Guide in the article. My answer to that is simply that they were already mentioned in numerous articles as having their PageRank lowered, and I was just pointing out what I felt Google’s reasons for doing so were (the paid-for anchor-text links at the bottom of the Search Engine Guide home page). I do admit to going overboard when I called those text-link ads a “link farm” and I personally apologized to them for that, but wanted to mention it here as well. In reality, link farms are when bunches of sites all link to each other and place the same links page on each site, which of course is not what Search Engine Guide is doing at all. They were merely selling ads on their site, and Google was merely (apparently) lowering their visible toolbar PR score to let them know they don’t approve. Case closed. This week I have an article on pricing SEO services that I hope you will enjoy! - Jill

Charging for SEO Services

October 31, 2007
One of my biggest headaches is working out how to charge and how much to charge my clients for my services. Read More >>

How To Write Successful PPC Ads

October 31, 2007
Karon Thackston has just finished her new ebook on how to write successful PPC ads. It’s so new, in fact, that it hasn’t even been announced to the general public! Read More >>

Increasing PageRank - Forum Post of the Week

October 31, 2007
Forum member “Reflections” is looking for a quick way to increase PageRank because the usual routes take too long. Read More >>

Advisor Wrap-up 216 - Social Media Marketing

October 31, 2007
In case you missed it, I wanted to point you to my article at Search Engine Land from last week called “Social Media Marketing: The New SEO?” Read More >>