High Rankings Advisor 201

June 6, 2007

Hey all!

I’m working on this one from an airplane on my way home from Danny’s SMX Advanced. I wasn’t sure how I was going to get this done with everything else going on, but this is when it pays to have prolific friends! I’ve got 2 guest articles — both about keywords! Karon’s article explains the best use of keyword phrases, and Lorelle’s covers keyword research for PPC.

Don’t forget, you can meet and learn from Karon at our upcoming High Rankings Search Marketing Seminar in Denver on July 28-29. The seminar will be a nice, small group of just 50 or so SEOs and SEMs being taught by the best in the biz. Along with Karon and her copywriting sessions, we’ve got Christine Churchill discussing both PPC and keyword research, Scottie Claiborne discussing both link-building and usability, Jennifer Laycock discussing both social media and viral marketing, Mike Churchill discussing Web analytics, and yours truly discussing SEO-friendly design, the nitty-gritty of writing for the search engines, and how to put everything you’ve learned at the seminar all together.

There’s no other seminar that provides you with such a comprehensive soup-to-nuts SEO/SEM strategy taught by people who do this stuff every day.

Whether you are a search marketing newbie or one with some experience under your belt, we can pretty much guarantee you will get your money’s worth out of this seminar.

We’ve decided to give you a few more days to save $200 with the early-bird discount by extending it until the end of this weekend (Sunday, June 10th at midnight MST). Don’t miss out! Learn more and register here.

Okay…let’s get to the good stuff! - Jill

	What’s the Best Use of Keyphrases? June 6, 2007 There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn’t matter — that as long as all the individual words within the phrase are used, your copy will do its job. Before we get into whether keyphrases are best used in their entirety or as individual words, let’s sidestep for just a minute to talk about the inner workings of information-retrieval systems (aka search engines). Read More >>
	“Wide-net” Keyword Research for PPC (Part 2 of 2) June 5, 2007 In Part 1 of my article, I said that we need to have an entirely different mindset when researching keywords for PPC vs. SEO. When compiling keywords for SEO, you’re looking for phrases that get a good bit of traffic. But for PPC, you can use all those longer queries that are impossible to work into your page copy. Plus, you’re trying to get a feel for all the different ways people have of phrasing their queries. Read More >>
	ROI Tracking Between Lead and Sale - Forum Thread June 6, 2007 Forum member “ARothman” is looking for suggestions on how to determine which website leads actually become sales. Read More >>
	Travel, Travel and More Travel! June 6, 2007 I had a good time in Seattle for SMX, even though I spent most of the time catching up on work. The “Give It Up” panel that I was on with 9 other long-time SEO experts was really fun! Read More >>

High Rankings Advisor 201

What’s the Best Use of Keyphrases?

“Wide-net” Keyword Research for PPC (Part 2 of 2)

ROI Tracking Between Lead and Sale - Forum Thread

Travel, Travel and More Travel!