49d8 HRA 189: Title Tags, Online Shoppers Want More, Kick-start Your SEO, Linking Penalties and More
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SEO Website Audit

High Rankings Advisor 189

February 14, 2007

Hey everyone!

 

Good news for you procrastinators out there.  We’ve decided to extend the
$200 early-bird savings for the High Rankings Search Marketing Seminar in
Minneapolis until Feb. 22nd.  So if you were thinking you missed the
deadline, you have a few more days to get registered.  Feb. 22nd (next
Thursday) is the ultimate last date for it, however.  Don’t forget that the
early-bird discount savings of $200 is in addition to the 25% you save as a
High Rankings Forum member.  When you combine them both, you are actually
saving nearly $500!

 

The seminar is shaping up to be a great one, with sign-ups coming in fast
and furiously.  Sign up now so you don’t lose your seat! Here’s the link
with more info
.  (To obtain the forum discount, sign up as an HR forum member,
then use the discount code of FORUM when you register for the seminar, and add your forum name where it asks in the registration form.  That’s all there is to it!)

Okay, let’s get straight to the good stuff! - Jill

 
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All About Title Tags

February 14, 2007
The title tag has been — and probably will always be — one of the most important factors in achieving high search engine rankings. In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more clickthroughs. Read More >>

Online Shoppers Ask for More Detailed Copywriting

February 14, 2007
I found out quite by chance. I noticed a research brief in my inbox entitled, “Bad Web Experience Impacts Brick and Mortar Shopping.” Being primarily focused on Internet business, I really didn’t pay it much attention. But then I noticed it made reference to a customer’s online experience, too, so I read on. Read More >>

Let Jill Kick-start Your SEO

February 14, 2007
In a conversation with my Director of Marketing the other day (yes, I really do have one!), we were lamenting the fact that we have to turn down so many leads because they are small businesses who can’t afford our services. I’ve been lucky enough to be able to work with larger companies for many years, and of course I charge accordingly. Read More >>

Penalty for Linking to Unrelated Sites?

February 14, 2007
Forum member “LarryB713″ was told by an SEO “expert” that linking to unrelated sites could get his site penalized by the search engines and was wondering if it was true. Read More >>

Advisor Wrap-up 189

February 14, 2007
Quick update on what’s been going on with me and High Rankings lately. Read More >>
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