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High Rankings Advisor 186

January 17, 2007

Hey everyone! I’ve got 2 interesting articles for you today: The first is my response to a reader about the worth of keyword research tools, and the second, by HRA friend Karon Thackston, is about choosing an effective “unique selling proposition” (USP).


Also, registration is open for the March 15-16 High Rankings seminar in Minneapolis. There’s still time to register for the early discount. Learn more and register for the seminar here.


And for you folks in and around the New England area, registration is open for our inaugural SEMNE event at the Newton Marriott in Mass. on March 6th from 6:30-9:00 PM. Fredrick Marckini, founder of iProspect, will be discussing the topic “Search Centric — The Future of Marketing.” Join us for some interesting conversation, food, drinks, and networking!


Learn more, register for the event, and read about our other events here.

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Why Use Keyword Research Tools?

January 17, 2007
Keywords. I have been designing web sites for 5 +/- yrs, so I am aware of what they are and how they are being used / can be used. I’m not saying I am an expert, just that I’m not a novice. Read More >>

3 Simple Rules for Creating an Effective USP

January 17, 2007
You have one, whether you know it or not. Everybody does. There is something unique about your business; you just have to discover what it is. And therein lies the problem. Most business owners and managers don’t understand how to create a truly unique selling proposition (USP). There are specific criteria to consider in order to get your message across clearly and succinctly. Read More >>

302- vs. 301-redirects for Domain Changes

January 17, 2007
Not quite 2 years ago, Scottie Claiborne wrote a brilliant article here in HRA on how to switch to a new domain while avoiding the nasty effects of the aging delay. Read More >>

Anything Unusual Happening with Google?

January 17, 2007
If your rankings have slipped in Google recently, you’re not alone. Check out this thread regarding a recent Google update that killed a few sites’ rankings. Read More >>

Advisor Wrap-up 186

January 17, 2007
I’m heading out early for a networking event in Boston. Gotta do some competitive intelligence for good ‘ole SEMNE! Read More >>