Hey everyone! I’ve got 2 interesting articles for you today: The
first is my response to a reader about the worth of keyword research
tools, and the second, by HRA friend Karon Thackston, is about choosing
an effective “unique selling proposition” (USP).
Also, registration is open for the March 15-16 High Rankings seminar
in Minneapolis. There’s still time to register for the early discount. Learn more and register for the seminar here.
And for you folks in and around the New England area, registration
is open for our inaugural SEMNE event at the Newton Marriott in Mass.
on March 6th from 6:30-9:00 PM. Fredrick Marckini, founder of
iProspect, will be discussing the topic “Search Centric — The Future of Marketing.” Join us for some interesting conversation, food, drinks, and networking!
Learn more, register for the event, and read about our other events here.
| January 17, 2007Keywords. I have been designing web sites for 5 +/- yrs, so I am aware of
what they are and how they are being used / can be used. I’m not saying I am
an expert, just that I’m not a novice. Read More >> |
| January 17, 2007You have one, whether you know it or not. Everybody does. There is
something unique about your business; you just have to discover what it is.
And therein lies the problem. Most business owners and managers don’t
understand how to create a truly unique selling proposition (USP). There
are specific criteria to consider in order to get your message across
clearly and succinctly. Read More >> |
| January 17, 2007Not quite 2 years ago, Scottie Claiborne wrote a brilliant article here in HRA on
how to switch to a new domain while avoiding the nasty effects of the aging
delay. Read More >> |
| January 17, 2007If your rankings have slipped in Google recently, you’re not alone. Check
out this thread regarding a recent Google update that killed a few sites’
rankings. Read More >> |
| January 17, 2007I’m heading out early for a networking event in Boston. Gotta do some
competitive intelligence for good ‘ole SEMNE! Read More >> |
