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High Rankings Advisor 210

September 5, 2007
Hey everyone!

I know how much you enjoy Karon’s copywriting makeovers, so today we have
Part 1 of “It’s What You Say AND How You Say It.”  Look for Part 2 in a few
weeks. - Jill
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It’s What You Say AND How You Say It, Part 1 of 2

September 4, 2007
The old cliché is wrong. All our lives we’ve heard, “It’s not what you say, but how you say it.” That may occasionally be true, but for the most part it’s what you say AND how you say it. Read More >>

Overusing Google Match Types

This is the first time that Erin has encountered every keyword in every campaign and ad group having a broad match, phrase match and exact match version. Read More >>

Advisor Wrap-up 210

September 5, 2007
The kids are back in school, but it’s a bit weird for me. This is my first September driving into the office, so I’m missing my usual “first week of school/quiet house all to myself” feeling that I normally have this time of year! Read More >>