May 30, 2012
This week I asked my social media followers:
++What's a common SEO rookie mistake that you often see?++
Here's how they responded:
ChrisF79: I see lots of SEO keyword stuffing regarding SEO and keyword stuffing when people start SEO.
SteveOllington: Cannibalised keywords through pages and titles. (Targeting multiple pages with the same keywords. Like having the site's primary keywords in every page title of every page.)
DigitalPromoter: I would say the canonical www to non-www duplicate content. It is bush league. :)
click_finders: Using the exact match anchor text ONLY, and not varying it.
Timmarchant: Thinking they are "experts"?
Emzuniga: Actually using KWs in the KW meta tag thinking it makes a difference. Title tag left empty or simply left as "Home."
NathanSchubert: This is a pretty general one: people stop short far too often, thinking that the 5% they did is going to be enough. Never is.
leebeirne1: Super long titles! Like, 140+ characters.
dan_shure: Completely ignoring the user and instead trying to "trick" Google.
Matt_Siltala: Being told by a designer/programmer that "insert whatever an SEO told them" isn't possible.
smindsrt: Believing in all the misinformation or outdated info out there.
ashbuckles: Robots.txt /Disallow
JHTScherck: Mot using ~ and * during keyword research.
SamJohnAllen: The one I see all the time is over optimisation. Listing the same word 50 times on a page.
kenjansen: Not reading enough before starting in.
Duane Coleman: Lack of detailed keywords research and analysis, and lack of proper application thereof. Covers many areas.
Julien Simon: Duplicate versions of pages under different URLs. Last month, I had a client with 8 "different" home pages. This month, a client with http and https competing. Happens all the time.
Kevin Gallagher: By not understanding that there is no such thing as SEO copywriting.
Jill's Comment: Kevin, that's a bit of a loaded answer. I would argue that SEO copywriting is using the words used by people looking for your products or services (rather than your own internal jargon).
Kevin Gallagher: Yes you should definitely do that but don't create it for search engines that where IMO people get confused. Why not just call it copywriting instead of SEO copywriting?
Jill: There is a wee bit of difference in that you sometimes do need to be slightly more descriptive when doing SEO copywriting. Although, I notice that radio ad copy also tends to be more descriptive since people are listening and not reading.
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