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SEO Website Audit

High Rankings Question of the Week

May 2, 2012

This week I asked my social media followers:

++Do you love or hate (or something in the middle) Google's Penguin Update?++

Here's how they responded:


: Re: Penguin, love it but could be in the middle – time will tell.  ;)


Bill Hartzer: Love it, got a few new clients as a result.


Kevin Gallagher: Somewhere in the middle because love and hate are too strong a words and I don't worry about it too much.

Michael J. Kovis: Still unsure about Penguin... I am hoping to get my own hands on some data from someone claiming their rankings were harmed before judging. Even a case study would fulfill my needs. I am also still seeing a lot of shifting and movement in the SERPs. Might be better to analyze in a few more weeks just in case the algo is sorting things out still.

Duane Coleman: Many of the changes make sense and should have been more effectively implemented in the past. Accurate enforcement is the key.

Nick Usborne: I like it, because it is hammering some truly awful sites that were being listed above me in the search results for some of my best keywords. ; )

Marcus Miller: I am not seeing massive changes in any of the sectors we are currently working in. A reshuffling of the deck, but most content driven sites seem fairly steady. As this is the much talked about over optimisation penalty, it could possibly have gone a lot harder on discounting dodgy links.

Jill's Comment: I, of course, love it! Anything that makes people have to stop taking shortcuts with their website marketing is a GOOD thing!

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 Marcus Miller said:
It's certainly not the huge shot across the bow the SEO world was expecting after Matt's 'over optimisation penalty' but it is all a positive step in the right direction. Less shortcuts, more stability for doing it right, less junky, 'bought your way to the top' results.
 Finn Skovgaard said:
This is not exactly on the article subject, but it has been intriguing me for years. Google still gives vastly different search results for different national spellings of one and the same city. As I work with a tourist site, I need to cater for both French and English spelling of Marseille and Marseilles respectively.

Search for airport transfer avignon marseille: I find the site as number 14.
Search for airport transfer avignon marseilles: I find the site as number 6.

In a less well performing keyword combination, the spelling difference changes Marseille at number 87 to Marseilles at number 40.

This is when I am not logged in to Google.

It would seem fairly simple to load a list of different national spellings of the same cities. After all, it is fairly arbitrary if an English speaking person types Marseille or Marseilles when searching. If an American is planning travel in France and looking at a map using French spellings, he or she may well use the French spelling. It doesn't make any sense to me.