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High Rankings Question of the Week

November 14, 2012

To go along with this week's article about SEO killers, I asked my social media followers:

++What are the top 3 website / SEO issues you've seen that were likely to have caused traffic losses from any of the Google Panda / Penguin updates?++

Here's how they responded:


dan_shure: Keyword stuffing and duplicate text on-site (titles, URLs, internal links), too many KW anchor text links, links to and from spammy sites. That's mainly for penguin btw ;)

Ravenjeremy: Laziness, greed and incompetence.

1. Lack of content in full markup.
2. Keyword spamming
3. Parked domains not re-directed
High Rankings Question of the Week
1. Duplicate Content.
2. Broken Links.
3. Poor website navigation.


Chris Green:
1. Google's definition of "good" or "high-quality" content.
2. How Google defines the "source" of content (via PR rather than first published).
3. Their "dragnet" approach to spam hunting – although this relates to the exact match domain (EMD) update more than to Panda.

Uri Lederman:
1. Duplicate content.
2. Overly optimized link profile.
3. Overdone on-page optimization.

David Feller:
Lack of 'sharing' mechanism.
Poor mobile/tablet user experience.
More users approving or rejecting web pages through Panda 'eyes.'?

Matt Morgan: 3-in-1 spun content distributed to low quality blog networks with poor UX/design with the intent to gain exact match anchor text backlinks?.

Michael Sopena:
1. Pages with little or no content. Specifically product pages with no product descriptions or very little; 2-4 sentences.
2. Error pages. I had to do quite a few 301 redirects.
3. Lack of links from other authority websites.?


John Mills: Overly dense keywords or spamming and backlinks from link farms.

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Post Comment

 Finn Skovgaard said:
Can we finally stop the artificial need to stuff keywords in the title tag? It's not the keywords in the title tag that determine if a page is useful for the reader or not, so the importance placed on it by Google was an open invitation to stuff keywords in there.

Are you saying that any page where you have to scroll down even just once is being penalised because it has content 'below the fold'? This doesn't make much sense to me. I hope a future article will shed more light on this. Something I hate as a reader is when an article has been artificially cut up into several pages.

It looks like it's finally becoming easier for people who are more interested in providing quality sites than spending hours thinking about keywords and hunting for links. According to Webalizer, I have received 59% more traffic from Google over the last ten months. I focus on the contents and have not engaged any major SEO strategy over that period.
 uri said:
a very cool little content 101 for those that are paying attention.. :-)
 Reece Cropley said:
The three I have listed above are some of the changes I have had to make to clients sites recently. Whether they are panda/penguin related or whether they are just bad SEO, I don't know.

I'm no expert in SEO but I pay an interest in latest updates and discussions, specially from the HRA newsletter. I tend to look at what might be wrong with a site, fix it and then see if it has a positive effect on rankings.

What I found annoying is when you set up an e-commerce store for a customer. Explain to them that the better quality content they write the better it is for their SEO and then they add hundreds of products with the same description with the exception of changing the product name in the description.

Would it be better to set no-follows on product pages in these occasions? Especially if poor quality content/duplicate content becomes a bigger part in Google's search algorithms