September 19, 2012
moving a static site to WordPress, This week I asked my social media followers:
++Have you had good success moving old static HTML sites to WordPress (not losing traffic, getting more, etc.)?++
Here's how they responded:
nextSTEPH: Having the redirects in place from the beginning is key when moving from HTML to WordPress.
KarenCallahanMA: Traffic dips for a bit at first. I use 301-redirects, and my clients rebound quickly.
Thomas Rosenstand: Absolutely! Moved our company website from a handmade static HTML site to WP a year ago. Got all the benefits from the WP platform and did not lose one ranking at all. Actually, we see more page views per visit now than on the old site. It IS very easy and since WP allows you to have the extension you want on your URLs it was not even necessary to do any 301-redirects.
Kevin Gallagher: Moved a few to WordPress and indexation improved.
Frederik Hyldig: I've done it for clients with great success. The real challenge is to keep track of URLs and content and then setting up the 301s correctly. I also think it is a task where the level of difficulty can develop exponentially with the number of pages on the website. The Redirection plugin for WordPress (by John Godley) is a great help. You can import from an existing .htaccess file or even .csv if you need to create many redirects and prefer to do it locally and then import them.?
Matt Morgan: I've had great success 100% of the time. As long as you properly setup 301 redirects and customize WP to make it SEO friendly using a few plugins and setting a custom permalink structure, the conversion will go well. The dynamic HTML/XML Sitemaps plus RSS feed really help increase the search engine index rate for the content that is published.?
Dianna Huff: I agree with Frederick and Matt. I've moved quite a few small business sites over to WP in the last few years -- in fact, I'm working on two right now. The biggest challenge, in my opinion, is educating the client on why a custom build may be better (vs. a "customized" template). The other challenge is working with clients who have carts. WP is still not the best for e-commerce.
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