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SEO Website Audit

High Rankings Question of the Week

March 21, 2012
To go along with this week's email marketing article, I asked my social media followers:

++Are you doing any email marketing? If so, how's it working for you?++

Here's how they responded:


netmeg: Yes and great. Heartily recommend

OptwizardSEO: Working great...I have an awesome team.

cyandle: What @netmeg said! :)

PrintB3: Very well; we have a growing list with an excellent open and click-thru rate; success credited to content.

macgenie: Great. Our content is 90% information, 10% modest pitch, and we have high open and conversion rates.

marknunney: Email marketing (sales) still works and (with editorial) can be the best way to get links and social sharing.


Yuri Yeleyko: It works very well despite the fact it has been dead for a decade!

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Post Comment

 Peter Meyer said:
If you don't have a list of people who have requested to be informed about your products then sending promotional messages (especially to a list of email addresses that you have bought) is "unsolicited commercial email", a.k.a. spam. Like everyone else, I hate spam, so can't bring myself to add to it. And one or maybe many recipients may complain about (what they see as) spam, which could mean trouble with your ISP. So what's the difference between email marketing and annoying thousands of people for the sake of getting a few sales?
 Jill Whalen said:
Pete, my question was in regards to email marketing to your own list which you have permission (ideally through double opt-in) to market to.

I would never advocate nor contribute to email spamming.

That said, marketing to your own list of subscribers who want to hear from you is good business that is often forgotten in today's world of blogs.
 Herman said:
Built a list of close to 3000 over several years but still haven't figured out out to make it more responsive ie when I do a survey or offer an inexpensive, high quality product their is either a few or no responses.
 Finn Skovgaard said:
I think it can't be highlighted enough (and it wasn't in the newsletter) that e-mail marketing should only be done to lists of people who have expressly and consciously authorised it, not just 'agreed' to it by stealth because the permission to send commercial mailings is given on page 217 of the terms and conditions one clicks to accept.

The vast majority of e-mail commercials I receive, about 99% of it, is not authorised or only authorised by stealth and thus spam. It is a huge waste of time, money, and network. Also, any company sending me spam gets a note down in my perception of their honesty and decency. If I can, and if I remember it, I avoid buying anything from a company that is sending me spam. It has the same effect as those companies who pester viewers with TV commercials day after day. Over here in France, the best example is Carglass, a windscreen repair company that has distributed I don't know how many thousand TV commercials year after year. I'm so sick of their commercials that I'll prefer just about any competitor.

My experience with various spam filters is poor. Not one spam filter Ihave tried, including Google's postini, has been able to avoid false positives. I regularly had to get e-mail I wanted or needed out of the spam box. Furthermore, a filter as Google postini only keeps the withheld e-mails a few days. If you find a false positive in the e-mailed list of withheld e-mail more than a few days later, it's gone forever. Thus, I don't use spam filters but only some very primitive rules in Outlook to catch the most massive junk.

Spam also means that one occasionally overlooks a genuine e-mail.

As a very minimum, commercial mailings should have a link to stop not only spam from the particular advertiser but all spam from the server. Most don't have such a link. Why can't spammers get into their heads that I don't want spam, I just delete it, I don't buy anything from them, and it degrades the perception of them?

Sending unsolicited commercial e-mail is a lack of respect for others. It's uncivilised behaviour. It's disappointing to read helpful instructions to spammers in your newsletter.