May 16, 2012
To go along with this week's AdWords interview topic, I asked my social media followers:
++How do you plan on managing the new ad rotation settings in Google AdWords?++
Here's how they responded:
Chriskos: Dummy ad in each group, updated every 25 days (unpause, push, update, push, pause, push).
KarlRibas: I'm going to try the "Run for 30 days, then promote the winner" option.
Kevin Gallagher: I think a month should be long enough to determine if an ad is good or not. Unless of course the number of clicks to that ad was not enough to determine a winner. If this is the case you could potentially create an identical ad.
Barb Young: Thinking of creating automated rules to pause ads at midnight every 29 days and resume at 12:05 a.m. At least it will preserve history.
Marcus Miller: We tend to only use ad rotation when assessing new ads and ad groups, so not too worried about this. It's somewhat annoying that they are enforcing this when they can't always be sure what conversion metrics you are tracking. In accounts that are poorly managed, it may help the advertiser; in accounts that are well managed it can be avoided. No biggy.
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