Forum member “RightBrainer” posts:
“At the place where I work as an e-commerce copywriter, we are about to take
a pretty successful, basic, unpretentious e-commerce website and guck it up
– er, I mean, enhance it — with fancy Flash animation on virtually every
“The folks who are steering all of this seem to be pretty anti-copy and not
too crazy about SEO, either…it’s regarded as a necessary evil, it seems.
They’re into copy minimalism, a very fashion-ad look and feel, uber-cool
bells and whistles, etc. We are going to be doing graceful degradation to
work around all the bells and whistles.
“Question: Does graceful degradation really work? Are there complications
and possible snafus?”