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SEO Website Audit

Google Articles

Below are all the article which provide information on how to receive more targeted Google search visitors to your website.

How to Do SEO for Now and Forever

September 25, 2013
While it's easy to say what SEO isn't, it's a lot harder to pin down exactly what SEO is these days. On the other hand, SEO is still the same thing I said it was when I first started writing about it over a decade ago -- that is, making your website the best it can be both for people and search engines. Read More >>

High Rankings Question of the Week

September 25, 2013
Does the thought of 100% "not provided" keywords in analytics freak you out, or at this point is it a non-issue? Read More >>

How Your Site Architecture and Website Navigation Affect SEO

September 11, 2013
As discussed in my last article about technical SEO issues, it's crucial to be sure that you have no server errors on your site. But there are other technical issues that relate to your website navigation and how you set up your overall site architecture. Read More >>

Technical SEO Issues

August 28, 2013
While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. You may have thought that the better Google gets, the less effect technical problems would have on SEO -- I know I did. But in fact, it has been the opposite. Read More >>

Google Penalties For Sites That Aren't Optimized For Mobile

August 14, 2013
Will Google rank a site poorly if it is not optimized for mobile devices?   Read More >>

Why Links You Place Yourself Aren't Really Links

July 31, 2013
Jill Whalen explains why you should forget about "SEO link building." Read More >>

Outdated Keyword Optimization Techniques that Could Be Killing Your Rankings

July 17, 2013
Today I've got a guest article about how to optimize your content for today's Google. Read More >>

4 Google Trust Factors That Can Provide Negative Signals About Your Website

June 19, 2013
While just about anything you do with your site that makes it seem spammy (such as keyword stuffing, for example) would also make it seem less trustworthy, Google now looks beyond just the obvious. Read More >>

High Rankings Question of the Week

June 19, 2013
What are some things that make a website seem untrustworthy to you (and therefore potentially to Google)? Read More >>

3 Reasons Why SEO and PPC Are a Match Made in Heaven

June 5, 2013
Pauline Jakober looks at three ways SEO and PPC work together to create a mutually beneficial relationship for a website. Read More >>

What Does Social Media Have to Do With SEO?

May 22, 2013
Nothing and Everything

How to Fix a Wrong URL in Google and Bing

April 10, 2013
What do you do when you accidentally provide the search engines with a bad URL? Read More >>

Are Numbers in URLs Okay for SEO?

April 10, 2013
I am wondering if numbers in URLs negatively affect SEO. Read More >>

High Rankings Question of the Week

April 10, 2013
Are you happy, sad or indifferent when Google puts out a new Panda / Penguin update? Read More >>

High Rankings Question of the Week

March 27, 2013
Do you often see an unlevel playing field these days in either the Google organic search results or paid search? Explain either way below! Read More >>

Content Marketing Metrics Fun With Google Analytics

March 13, 2013
When you add great content to your website on a regular basis and get the word out about it to your target audience, you'll gain more rankings, traffic, conversions, leads and sales. Read More >>

Merry-Go-Round Sites

February 13, 2013
With the introduction of the Panda filter by Google (originally dubbed "Farmer") in February 2011, one commonality of sites that were hit was what I called merry-go-round sites. Read More >>

Sneaky Footer Links and Other Footer Abuses That Google Dislikes

January 16, 2013
In my "18 SEO Killers" article from the end of last year, I mentioned footer links as a potential SEO problem. I know this confused many people because I didn't explain what I meant by them. This article takes an in-depth look at footer abuses.

My 7 Most Popular 2012 SEO Articles

January 2, 2013
Missed any of Jill's articles in 2012? Do not fear, today's HRA recaps the most popular ones! Read More >>

Why Running Ranking Reports Is a Fool's Errand

December 19, 2012
By now you've heard the news that a few of the major SEO tool companies will no longer be providing ranking reports as part of the website data they supply. While you are probably still in shock and scrambling to figure out what to do about it, if you're serious about your online marketing, it's actually the best thing that could happen to you. Read More >>

SEO and Duplicate Content Issues That Hurt Google Traffic

December 5, 2012
As part of my SEO for 2013 and beyond series, I promised to provide more in-depth information about the "SEO killers" I mentioned last time. Today I'm delving into duplicate content as it relates to SEO.

18 SEO Killers You Must Clean Up and Avoid for 2013 and Beyond

November 14, 2012
There's a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead? Read More >>

High Rankings Question of the Week

November 14, 2012
What are the top 3 website / SEO issues you've seen that were likely to have caused traffic losses from any of the Google Panda / Penguin updates? Read More >>

Personalized Search Results and Image Captions

October 3, 2012
When I searched a phrase on my computer, I did not come up at all but I get traffic for that phrase. How does that happen? Read More >>

Moving an HTML Site to WordPress After Loss of Website Traffic

September 19, 2012
Does moving from an HTML site to a WordPress site have any big SEO issues? Read More >>

Measuring SEO Success via Google Analytics

September 5, 2012
I've put together some of the main metrics that I like to look at when I'm evaluating the SEO progress of a website, as well as how to find or gather those metrics via reports and dashboards. Read More >>

Matt Cutts Reveals Google's Updated SEO Copywriting Strategy

August 22, 2012
Karon's been noticing for quite some time that the top sites in Google didn't always have the exact keyphrase used multiple times within their copy. So she went to Matt Cutts from Google to confirm her suspicions--that we no longer need to use keyword phrases as a whole, but should use the individual words contained within the phrases. Read More >>

What Are Low-Quality Pages and How Do You Fix Them?

August 8, 2012
In some of my recent reviews of websites that have recently lost Google traffic, I've found a common thread: lots of low-quality content pages. But the interesting thing is that this wasn't the sort of low-quality content created by some scammy SEO in an attempt to boost search engine rankings. Read More >>

What to Do If You Receive an Unnatural Linking Message From Google

July 25, 2012
As you know, I've been reviewing tons of websites that have lost Google traffic lately. Most of the reasons that the sites lost favor with Google have been fairly obvious (to me)--especially the sites that have seen steep declines. Most of the reasons include any combination of... Read More >>

Getting Ahead in Google: Dare to Be Different

June 13, 2012
I recently did a site audit for a client who was wondering why they were having a hard time showing up in Google. When I read through the information they sent me and took a quick look at their website, it was obvious to me what the problem was: They simply didn't deserve to be there. Let me explain... Read More >>

High Rankings Question of the Week

June 13, 2012
How do you get ahead in Google when selling the same products as a zillion other sites? Read More >>

5 Rookie SEO Mistakes That Can Kill Your Search Engine Traffic and Some Tools to Help

May 30, 2012
This post provides 5 mistakes I've seen often enough to warrant a mention so that you can learn from others who weren't so lucky. Read More >>

Google AdWords Interview with Pauline Jakober of Group Twenty Seven

May 16, 2012
Today I'm happy to showcase an interview about Google AdWords with my colleague and friend, Pauline Jakober, CEO of Group Twenty Seven. Read More >>

Your Most Common SEO Questions Answered

May 2, 2012
Today I browsed through the 3,500 or so SEO questions people asked at Google and chose the most common ones to answer.

Advanced SEO Forum Thread of the Week

April 18, 2012
Have You Received a GWMT Notice: Artificial or Unnatural Links? Read More >>

Measuring Natural Keyword Traffic in the Age of (Not Provided) Secure Search

April 4, 2012
What does Google expect honest search marketers to do when we can no longer accurately report the natural keyword segmentation of traffic? Read More >>

Advanced SEO Forum Thread of the Week

March 21, 2012
Google Is Heavily Weighting Words in the URL Read More >>

Advanced SEO Forum Thread of the Week

March 7, 2012
Google Changing Title Tags

SEO Question and Answer Lightning Round

January 25, 2012
What does a good online marketer do when stuck for topic ideas these days? Go to Twitter, what else! I asked my followers to hit me with their burning SEO questions and they didn't disappoint. Read More >>

5 6 Reasons Why You Need to Use Rel=Author on Your Content

January 11, 2012
If you're thinking that implementing the Rel-Author tag on your content isn't worth the trouble, Jill Whalen provides 5 6 reasons why it's super important. Read More >>

Advanced SEO Forum Thread of the Week

January 11, 2012
Google passes value from an iframed link.

Our 7 Most Popular 2011 SEO Articles

December 28, 2011
Click through to see which HRA SEO articles were the most popular of 2011! Read More >>

Does Google Analytics Count Bots as Visitors?

December 14, 2011
If I am looking at Google Analytics and it says we received, say, 15 unique visitors on a particular day, does that mean real live people or does that also include Google bots? Read More >>

Title Tag Question

December 14, 2011
We were wondering which types Title tags would potentially rank higher in the search engines. Read More >>

The Meta Description Tag

November 16, 2011
The keywords and phrases you use in your Meta description tag may not affect your page's ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns. Read More >>

Why Both Weight Loss and Google Rankings Are Limited Goals

October 19, 2011
Similar to weight loss being a poor main goal for your health and fitness regime, where your pages rank for specific keyword phrases is also a poor main goal.


Why SEO in All the Right Places Doesn't Cut It Anymore

October 5, 2011
Learn why many websites that were making their owners tons of money in the past through traditional SEO, no longer work as well "post Panda." Read More >>

Microsite or Main Domain?

September 21, 2011
I was wondering if you had any advice about which option is better SEO wise…buying a domain for a microsite or adding the information to your website as additional content? Read More >>

Can I Remove Omniture Code and Install Google Analytics?

September 21, 2011
Is there any harm in going in adding a Google Analytics account ID and getting rid of the Omniture info in the code? Read More >>

Is pageid= in the URL Harmful to Website SEO?

September 21, 2011
Recently I had a conversation with an SEO expert who claimed that the most important thing we need to do for SEO on our website is URL rewriting. Our old CMS system still uses parameters in the URL ("?pageid="). Read More >>

Deceptive Marketing: A Necessary Evil for Search Marketers?

September 7, 2011
When building links or doing other search marketing tasks, it necessary to lie? Isn't that sort of thing exactly what gives marketers in general (not just search marketers) a bad reputation? Read More >>

How to Optimize Copy When You Can't Use Keywords

August 24, 2011
What's the first thing you think of when writing with keywords? Probably one of the first is that keywords and phrases are descriptive of the products and/or services you're writing about. But what happens in those circumstances where you can't (or don't really want to) use your chosen keyphrases descriptively? Read More >>

Who Keeps Spreading Silly SEO Stupidity, and Why?

June 15, 2011
Not a week goes by where a reader or a client doesn't ask me a question based on some bad SEO advice they heard or read somewhere. In this article, I try to figure out where it's coming from and why it gets spread. Read More >>

Top AdWords Positions With Top Organic Positions

June 1, 2011
We have top organic rankings for the most important keywords, so should we really go for the expensive PPC positions above the organic results? Read More >>

URLs With Hashtags

June 1, 2011
Do you think the hashtag in a URL affects the site's SEO or link building in any way? Read More >>

Content Being Copied

June 1, 2011
One of our connections came across a horrible website that copied our homepage and used it for their "About Us" page. What can we do about it? Read More >>

Rankings Disappear

June 1, 2011
I have noticed for a long time that we have many keywords that we will rank fine for, but then one week they are not ranked at all and the following week they will be back to around the original ranking. Read More >>

Bidding on Competitors' Brand Words in Paid Search

June 1, 2011
What is the protocol on using competitors' brand terms to drive traffic to our site for related services? Read More >>

Twitter Question of the Week

June 1, 2011
Do you recommend bidding on competitors' brand keywords in your paid search campaigns? Read More >>

Does Google Spam Still Work Post-Panda?

May 4, 2011
It's been more than 5 months since my open letter to Google lamenting the state of their search results and how web spam was getting the best of them. Jill takes a look at how far they've come with improving their search results. Read More >>

Twitter Question of the Week

May 4, 2011
Have you noticed much change in Google's results since Farmer / Panda? That is, less spam? Read More >>

Getting Found Locally in Google With Only One Company Address

April 20, 2011
Is there a way to tell Google which states the site is relevant for? Read More >>

16 SEO Tactics That Will NOT Bring Targeted Google Visitors

April 6, 2011
In an effort to keep you from spending your precious time on supposed SEO tactics that will have absolutely no effect on your rankings, search engine visitors, conversions or sales, I present you with 16 SEO tactics that you can remove from your personal knowledge base and/or SEO toolbox as being in any way related to SEO. Read More >>

The Truth About Search Engines and Flash

March 23, 2011
If your company wants people to actually understand what you do when they come to your website, how does playing with the spinning balls further this goal? Read More >>

Some Farm Aid for the Afflicted: Google Farmer Update

March 2, 2011
By now you've surely heard of the recent Google algorithm changes dubbed the "Farmer Update." This article highlights some of the interesting things I noticed that made me go hmmm...with the small set of sites I've looked at so far. Read More >>

Twitter Question of the Week

March 2, 2011
What're 1 or 2 main factors you feel caused massive drops in traffic to some sites w/Farmer update? Read More >>

Google (and Bing) Love Anchor Text Link Spam

February 2, 2011
I'm tired of Google (and Bing) returning sites that use anchor text link spam to get on the first page of results. Read More >>

Google Sucks All the Way to the Bank!

January 19, 2011
Jill writes about why Google wants their organic search results to "suck just enough." Read More >>

Twitter Question of the Week

January 19, 2011
Is there a viable alternative to Google?

3 SEO Traps to Avoid During Your Redesign

January 5, 2011
Going live with a redesigned website without considering the SEO implications is like being ensnared in a nasty trap that you cannot escape from. Read More >>

Twitter Question of the Week

December 1, 2010
What's the most difficult/frustrating part of keyword research in your opinion? Read More >>

Advanced Forum Thread of the Week

December 1, 2010
Google Is Reindexing Old Redirected URLs

Just Say No to SEO Articles!

November 17, 2010
Last week I was speaking with a potential client in need of SEO consulting who told me that they had been working on their product part e-commerce website over the past few months by adding "SEO articles" to it on a regular basis. Read More >>

Advanced Forum Thread of the Week

November 17, 2010
Google Choosing Its Own Titles

CMS Keeps Two Sets of URLs

November 3, 2010
We are moving our site to a new CMS and have a few questions regarding URLs and our sitemap. Read More >>

Adding a Content Widget

November 3, 2010
If I add to a page of my website a widget that enables my blog to show on that page, do search engines recognize the blog content delivered via this widget? Read More >>

Advanced Forum Thread of the Week

November 3, 2010
Have you seen the new Google Place Page results right in their regular listings yet? Read More >>

Twitter Question of the Week

November 3, 2010
What do you think of the new SERP display for local listings in Google? Read More >>

The Great Misconception of Long-Tail Keywords and SEO

October 20, 2010
So many people think that the term "long-tail keywords" means keyword phrases that have more than 2 words in them, but that's not at all what they are. Read More >>

Dear Google...Stop Making Me Look Like a Fool!

September 22, 2010
Jill Whalen writes an open letter to Google lamenting the amount of spam still found in their search results. Read More >>

Twitter Question of the Week

September 22, 2010
What type of search engine spam do you see still working well in Google? Read More >>

Do You Suffer From BlindWebsititis?

August 25, 2010
When you review the keywords from which people clicked to your site, are they only peripherally related to what you offer? If so, your website is likely suffering from BlindWebsititis! Read More >>

No Metas?

July 28, 2010
I noticed you do not use meta descriptions or meta keywords on many of your pages. Why not? Read More >>

9 Steps to Diagnosing Lost Search Engine Traffic

June 30, 2010
For the past few weeks I've been tasked with reviewing a few different sites that have seen a loss in traffic – their owners hoped to find out why... I can usually make some educated guesses based on what I dig up in Google Analytics. Read More >>

Twitter Question of the Week

June 30, 2010
Have you seen sites obviously penalized by Google and, if so, what was the cause? Read More >>

Advanced SEO Forum Thread of the Week

June 30, 2010
Forum member "KemoSabe" wanted to mask a keyword-rich domain with a more memorable one for humans. Read More >>

Twitter Question of the Week

June 16, 2010
True or false? Today's SEO could be tomorrow's search engine spam with the turn of an algo crank. Read More >>

Search Engine Algorithm Changes Effects on SEO

June 16, 2010
Jill's response to whether today's SEO techniques could become tomorrow's search engine spam. Read More >>

Appending Tracking Codes to Email Signatures

June 2, 2010
In last week's newsletter you mentioned appending email signature links with campaign tracking codes. Can you please detail how to do this? Read More >>

Dupe Content From Tracking Links

June 2, 2010
I have a question about the duplicate content issue when you append tracking codes. But, as a safety measure to avoid duplicate content, I've included a 301-redirect in the htaccess file... Read More >>

Ranking for Local Keywords – Part 1

June 2, 2010
Why does one of our websites come up #5 on Google under the keywords "our keyword phrase Los Angeles" when the keywords "Los Angeles" are nowhere to be found on our pages? Read More >>

Ranking for Local Keywords – Part 2

June 2, 2010
My client has a local shop. Should every keyword phrase contain the locale, such as Denver, Arvada, Westminster, etc., and then just change up the item? Read More >>

Linking to Low-Authority Sites

June 2, 2010
If websites have links pointing externally, is there a difference when pointing to high- or low-authority sites? Read More >>

Twitter Question of the Week

June 2, 2010
Do you ever use nofollow links, and if so, for what purpose? Read More >>

Advanced Forum Thread of the Week

June 2, 2010
Did any of you experience that faster load speed of pages got you better rankings at Google SERP? Read More >>

5 Types of Links You May Not Have Thought of Tracking

May 19, 2010
Think you're doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion? Do you ever wonder where some of your "Direct Traffic" came from? Read More >>

Twitter Question of the Week

May 19, 2010
How often do you view your web analytics? Read More >>

8 SEO Myths Debunked

May 5, 2010
Here are some of the more prevalent myths I hear and see bandied about in SEO articles, at SEO conferences, in SEO blogs and on SEO forums. Read More >>

Twitter Question of the Week

May 5, 2010
What's Your Favorite SEO Myth?

Advanced SEO Forum Thread of the Week

May 5, 2010
Help Choose: Subdomain or Directory?

Google Places (Formerly Local Business Center)

April 21, 2010
This week I learned through Search Engine Land that Google had changed this feature's name from Google Local Business Center to the simpler Google Places. In addition, they've added even more cool things you can do with your Google Page, once you've claimed your listing. Read More >>

Twitter Question of the Week

April 21, 2010
Do you like it when local map listings show up in the regular Google results? Read More >>

Targeting Different Countries

April 7, 2010
As a long-term subscriber I would like to ask for your advice concerning optimisation of an e-commerce site for multiple countries. Read More >>

Supplemental Index

April 7, 2010
Due to my very low link popularity, is that enough to send my pages to Google's Supplemental Index? Read More >>

HTML in File Name

April 7, 2010
Do we need to have .html at the end of the URL? Read More >>

Manually Submit to Search Engines

April 7, 2010
Should one manually submit a site to a search engine? Read More >>

Forwarded Domains

April 7, 2010
I have one main website and own about 10 other domain name versions that are similar. Read More >>

Ampersands and Search Engines

April 7, 2010
On my web page I have H2 tags that include the HTML ampersand (&) character code. I've been told that this confuses crawlers. Read More >>

Twitter Question of the Week

April 7, 2010
What do you feel is THE most important SEO tactic for any website? Read More >>

Stuff You Might Like

April 7, 2010
High Rankings Online SEO Course

There Is No Duplicate Content Penalty

March 24, 2010
Duplicate content has been and always will be a natural part of the Web. It's nothing to be afraid of. Read More >>

Stuff You Might Like

March 10, 2010
Global Search Marketing SEMNE Event in Connecticut!

SEO Recommendations Don't Implement Themselves!

February 24, 2010
I've had the opportunity to work with a variety of businesses through the years – from tiny one-person small businesses to huge international companies. While there are many similarities in working with different sized companies, there are also important differences. Read More >>

Advanced SEO Forum Thread of the Week

February 24, 2010
Do image links have the same weighting engines as text links? Read More >>

Why We Do What We Do in SEO

February 10, 2010
One thing that can help you figure out how to SEO your site is to learn the whys behind the specific techniques you always hear about. But to understand the whys, you first need to get the gist of how search engines work. Read More >>

Twitter Question of the Week

February 10, 2010
Do you build links for the traffic or for rankings? Read More >>

SEO Copywriting Tomfoolery

January 20, 2010
Do you have any info on the issue of spamdexing – specifically the practice of adding keywords into text unnaturally and then emphasizing just the keywords (for example, boldfacing and/or italicizing them)? Read More >>

Same Article on Blog and Website

January 20, 2010
Is it OK to have the same articles on your site as you do on your blog? And, if not, is it better to have a blog with a link back to your site, or to put the article directly on your site? Read More >>

XML Site Maps

January 20, 2010
Is an XML sitemap mandatory if you have a CMS? Read More >>

Many Domain Names for SEO

January 20, 2010
I own many domain names related to my business. Would I have a problem with Google if I made one-page websites with good related copy on these domain names and linked the one-page websites back to my main website? Read More >>

Natural Inbound Links

January 20, 2010
Inbound, good-quality links are a struggle for me. I can sort though all sorts of tech stuff resulting in a good-looking, professional website, but link building is a real challenge. Read More >>

Advanced SEO Forum Thread of the Week

January 20, 2010
Forum member "krisflex" wants to know how to increase his or her PageRank. Read More >>

A Decade of 21st Century SEO

January 6, 2010
I've been SEO'ing websites long before the 21st century began. Sometimes I feel I've been touting the same SEO processes and procedures for the past 10 years. Read More >>

Advanced SEO Forum Thread of the Week

December 16, 2009
Chopping and Changing Titles Frequently

SEO Trends

December 2, 2009
Each year around this time, I like to review the traffic trends to our High Rankings website, and compare the traffic to the previous year. I usually learn a lot from this exercise, and I highly recommend it to everyone. Read More >>

Advanced SEO Forum Thread of the Week

December 2, 2009
Rankings Are Dead?

10-plus SEO Questions - Google Rules

November 11, 2009
This morning I woke up to someone having submitted a pile of SEO questions using our newsletter question form. At first I thought, "Yikes, that's kind of pushy to think I have time to answer all those questions!" But then I remembered that this was a newsletter week and I still had no idea what I was going to write about. Read More >>

Advanced SEO Forum Thread of the Week

November 11, 2009
Meta Description – Beyond 155 – Still Alive? Read More >>

Twitter Question of the Week

October 28, 2009
Will you care if Google turns off toolbar PR? Read More >>

Advanced Forum Thread of the Week

October 28, 2009
SEO Best Principles for Local Service

What's Good for Users Is Good for Search Engines

October 14, 2009
I know that you HRA readers know that what's good for your users is almost always what's good for search engines too, but not everybody gets this yet.

Title Tags Revisited

September 30, 2009
The title tag has been – and probably will always be – one of the most important factors in achieving high search engine rankings. Read More >>

Forum Thread of the Week - Google SideWiki

September 30, 2009
Have you heard about Google's new project called "SideWiki" yet? Read More >>

Website Traffic and Its Effect on Rankings

September 16, 2009
Advanced Forum Thread of the Week: New forum member "wsajay" was wondering if and how the traffic to a given website affects its search engine rankings. Read More >>

Adjusting Domains

September 2, 2009
My plan is to move all the home decor products from the old site to the new one AND change the products of the old one back to selling the jewelry, perfume, wallets, etc. – that is, the "gifty" stuff. What is the best way to make this change? Read More >>

SEO for a Swiss Site

September 2, 2009
I have a corporate client that is planning to purchase a company in Switzerland and they are wondering if I can do the SEO. But then it dawned on me, checking their rankings with a U.S.-based IP address might deliver different search results…do you think? Read More >>

Determining Keyword Competition

August 5, 2009
I'm a Keyword Discovery subscriber, and I use the tool for organic SEO keyword research purposes. I've recently discovered that the keyword analysis information (competition and thus KEI info) is based on exact match search instead of partial match. Read More >>

Measuring Your Marketing: Campaign Tracking via Google Analytics

July 8, 2009
To further add to your web analytics knowledge, today I'm going to explain how you can more accurately measure email and social media marketing efforts by using tracking links to create "campaigns" in GoAn. Read More >>

Methods for Showing Specific Content Based on Referrer - Advanced SEO Forum Thread of the Week

July 8, 2009
The other day I stumbled across Google's 1-click for free program, which is a way of indexing content that can normally be viewed only by registered users. Read More >>

Publishing Text Ads

June 10, 2009
We are being contacted more and more by companies asking if we will add to our websites and/or clients' websites a short paragraph of text that includes a link to one of their clients' sites – i.e., a text advertisement. Read More >>

PageRank Evaporation When PR Sculpting - Advanced Forum Thread of the Week

June 10, 2009
There was big news last week from the SMX Advanced conference, which we've been discussing at the forum, regarding the use of PageRank sculpting. Read More >>

Video Elevator Speeches for Websites

May 27, 2009
Do you think a positioning video has value on a website, or does it interfere with the structure and architecture of the website? Read More >>

Blog Post Metadata

May 27, 2009
Are the Title, Description and Keywords (the metadata) always the same for each blog post? Read More >>

Redirecting Website to a New Domain

May 27, 2009
We have a website of which the home page has 5 PageRank. This website has 5,000 pages that are indexed in and many of the pages have good PageRank. Read More >>

Multiple Keyword-rich Domains

May 27, 2009
I have a series (15) of keyword domains (3 to 5 years old) that are related to my site. Currently most of them are mirrors with just a slight content differential. Read More >>

Page Title Question - Advanced Forum Thread of the Week

May 27, 2009
Forum member "vanzist" asks what the best Title tag for a page would be. While my first response was the usual "it depends," additional comments make for a very interesting forum thread. Read More >>

Is Your SEO Campaign Out of Focus?

April 29, 2009
I've spent the last few weeks reviewing scads of websites for our new SEO Website Review clients and have noticed a lot of interesting things in the process.

Google Labs Similar Images: Advanced Forum Thread of the Week

April 29, 2009
Forum moderator Randy has some interesting observations regarding Google Labs' "Similar Images" program. Read More >>

Blogs and SEO

April 15, 2009
My question is: How does Google know that the blog is part of my website if the address isn't under my website address or hosted by my server? Read More >>

All-Graphical Home Page

April 15, 2009
I realize that Google picks up Alt text data (aka Alt tags), especially if the graphic acts as a link; however, I am a bit puzzled on how Google ranked a particular site. Read More >>

Embedded YouTube Video Vs. Self-hosting – SEO benefits? Advanced SEO Forum Thread

April 15, 2009
Forum member "cswilliams" wonders if hosting your videos on your own server rather than on YouTube would provide any SEO benefits. Read More >>

Offering a Discount in Exchange for a Link? Advanced SEO Forum Thread of the Week

March 18, 2009
Forum member "whitespark" is wondering if he could get in trouble for asking his customers to add a link to his website in exchange for a discount on a future purchase. Read More >>

Dynamically Generated Pages and Dynamic Titles

March 4, 2009
I run an apartment search website. The sites search results pages are dynamic and pulled from the database. If these dynamic pages also have dynamic page titles, will they be search engine relevant? Read More >>

Duplicate Content Via Press Releases

March 4, 2009
I disseminate news releases for clients using online wire services. Additionally, the releases are posted on my clients' websites, usually as PDFs, and on my firm's website, the same PDF. My programmer just told me that unless I make these releases different I am causing search engine apoplexy. Please let me know the facts and, more important, what I should be doing. Read More >>

Measuring SEO Services

March 4, 2009
My question is, how should SEO services be evaluated? In other words, what measurable objectives beyond landing above the fold are appropriate? Read More >>

Fixing Duplicate Content

March 4, 2009
We have a travel website where people can enquire about beautiful small hotels we offer. Even though each hotel has a unique URL with unique content, the categories pages have a duplication problem. Read More >>

Discontinued Products Showing in Google

March 4, 2009
I would like to ask a question too, please. Our website is geared to sell GPS equipment. Many of the products have a life of about 6 months to a year. Google indexes these very well, and we rank highly. However, some searches display discontinued products (I guess because they have been around the longest). Read More >>

Combining Subdomains - Advanced SEO Forum Thread of the Week

March 4, 2009
Forum member Convergent7 has a website that uses a subdomain along with the main domain. He/she wonders if it would be better to combine them into one. Read More >>

The Difference Between Article Distribution and Guest Blogging

February 18, 2009
To many people, the idea of guest blogging is fresh and new and very "Web 2.0." Personally, I find the discussion to be a rather déjà vu–like experience. In fact, one participant on my blog responded to a post about articles by asking how I would contrast guest blogging with article marketing. He wanted to know how I chose between placing my articles on directories and writing an exclusive blog post. The short answer is: I don't. Read More >>

Canonical and Base Tags

February 18, 2009
Forum moderator Jonathan Hochman posted about Google's new method for specifying canonical URLs, which the other major search engines have also agreed to use. Read More >>

Same Content, Different URLs

February 4, 2009
I have a new website selling children's eco friendly toys. The site was designed to enable customers to search for toys by age, by type of toy, by brand, and by country of manufacture. A given toy description would be in each of these categories as well as in multiple age categories and multiple toy types (i.e., in puzzles and wooden puzzles). Read More >>

Submitting to Directories and Search Engines

February 4, 2009
I'm writing now because a colleague and I have some questions on search engine/directory submission and we are hoping to get your expertise on the subject. We currently submit new sites to major SEs once they go live, but are wondering if some of the services are worth pursuing or if you advise against these? Read More >>

Can Lots of Clicks Equal Higher Rankings?

February 4, 2009
If I hire people through something like crowdsourcing just to Google some keywords from various areas of the globe to click through to my site and stay there for 5 minutes, will it improve my rankings? Read More >>

Absolute Links or Relative?

February 4, 2009
I've been researching absolute vs. relative links and there seem to be two camps -- one that advocates absolute as better for SEO purposes and the other that says that absolute links won't improve your rank. My site is set up with relative links, so is it worth the effort to change them to absolute? Read More >>

Effect of Navigational Content on SEO

February 4, 2009
I'm redesigning my website using CSS for the layout. In the HTML code the navigation information comes before the actual page content. What worries me is how I have my navigation set up. I use CSS and span tags to make neat little information boxes appear when my navigation links are hovered over. These boxes will tell the visitor more about what to expect from that particular link. Read More >>

Podcast Conversation: Length of Copy for Search Engines- Stuff You Might Like

February 4, 2009
Karon Thackston and I were discussing copy length the other day (yeah, we're total geeks when it comes to that stuff) and decided to share our conversation via a podcast. You can click to it and listen from Karon's copywriting workshop page. Read More >>

How Many Keywords Is Too Many? - Advanced SEO Forum Thread

February 4, 2009
Forum member "anne999" was wondering how many keywords she could target on her website. Read More >>

When Google Fails, It's SearchWiki to the Rescue!

January 21, 2009
It was a few weeks before our annual trip to Pompano, FL to visit my grandmother and get away from the nasty New England weather. We had our plane tickets and hotel reserved, but still needed a rental car. I'd been reserving cars for years through a rental car aggregator website that I found many years ago when searching online for rental cars in Ft. Lauderdale. Read More >>

Google AdWords Best Practices - Stuff You Might Like

January 7, 2009
The Search Engine Marketing New England (SEMNE) organization's next event is on January 27th, 2009, at the Newton Marriott in Newton, MA from 6:30 to 9 p.m. Network with other search marketing enthusiasts and learn about Google AdWords best practices from Malinda Gagnon, an account manager and traditional media specialist at Google, Inc. Read More >>

Setting Realistic SEO Expectations

December 17, 2008
In 2005, when I originally wrote the article below, I thought by the time 2009 approached, things would have changed. Yet many businesses continue to have unrealistic expectations of what an SEO campaign is all about. We've had a number of calls to our office recently from companies who continue to be hung up over one specific keyword phrase, with no interest in branching out to others. Surprisingly, I changed very little of the content of this article because the message is still as valid as the day I wrote it. Read More >>

Optimizing a Local School Site - Advanced Forum Thread of the Week

December 17, 2008
Forum member jass_blink is looking for tips on optimizing a local school website. Read More >>

Organic SEO or PPC?

November 19, 2008
If organic SEO is so important, why are we being sold on PPC as most important by PPC trainers? Why is there less about organic SEO? Read More >>

Shutting Down a Site

November 19, 2008
I work for a nonprofit that since 2000 has been operating an e-commerce website to provide emerging artists with a web presence. It has earned a toolbar PageRank of 5, thanks to some decent inbound links. Due to a variety of things, the parent company of the website has decided it's time to shut the site down. Read More >>

Pages Indexed, Descriptions and Title Tags

October 22, 2008
How important is it to have a large number of indexed sites through Google? If so, how do we increase the number, and how do we edit what text appears under the link?

Keywords, Traffic and Link Popularity

October 22, 2008
I performed a keyword analysis for one of my projects, picked several powerful "traffic juicy" keywords and optimized the landing pages for those keywords. My site went to the first page in the search engines, and yet we've got no more than 100 unique visitors per month. Have you any idea why? Read More >>

1 Site Plus 4 Subdomains: Advanced SEO Forum Thread of the Week

October 22, 2008
Forum member "bobmeetin" explains how a business he's evaluating has a main website plus 4 subdomains and seems like one big organizational mess.

Affect of a Domain Name on Search Results - Advanced Forum Thread

October 8, 2008
Forum member "wassim" asks if a domain name affects the search results, and if so, how much effect does it have? Read More >>

SEO Is Not a Last-Ditch Effort

September 23, 2008
Sales are down for many businesses due to the slow economy. Business owners and CEOs are looking for that one thing that can pull them through the hard times and keep them afloat. When times get tough, many turn to SEO, hoping that it will be the ticket to increased sales. While SEO is almost always a good idea, if you're counting on it to save a failing business, you may want to rethink things. Read More >>

Example of Nofollow in Action, Unsustainable?

September 10, 2008
Last week Twitter decided to remove the ability to gain any link popularity via people's Twitter profile page. This set off a firestorm from some SEOs who always look for as much link popularity as they can gather. What really made them mad was that they felt that Google (via Matt Cutts) had "bullied" Twitter into the decision. Read More >>

Can Google Follow Non-www Links?

August 27, 2008
For purposes of discussion, let's say my main URL is I have a plethora of links in my site for indexing purposes between pages. The page links all go to their respective pages properly, but are linked to (without the www part). Read More >>

Blog on Different IP

August 27, 2008
I'm wondering if there is more link value provided by a new blog if it is hosted on an IP with a different C block than the IP address of the web site itself. The owner of the business would be writing the blog and sharing business expertise with the idea of building the brand of the business.


Getting Search Engines to Re-crawl

August 27, 2008
I recently set up a new site, which isn't something I often do, and forgot to set up the meta title and description. Now what is called up on Google for my site is HOME and a sentence from mid-page. Now that I have fixed the Web problem, how do I get the search engines to do another crawl of the site?

Top Search Engine Ranking Software

August 27, 2008
I'm about to renew our contract with our search engine ranking optimization software, but thought I'd check out other options before committing. What do you folks use?


Advanced SEO Forum Thread: Will Google Suggest Changes in the Way You Optimize?

August 27, 2008
Google has announced that they are rolling out "Google Suggest" this week, which will provide searchers with a list of query suggestions when they start typing into the search box.

Advanced Forum Thread of the Week: Important Hub Pages in Supplemental / Not Ranking

August 27, 2008
Forum member "don h" discusses a website problem that's been plaguing him for ages. Read More >>

Are Websites Ranked as a Whole?

July 16, 2008
I recently signed up as an advertiser with [a blog review website] so I could purchase blog review postings for one of my clients. After enrolling, I purchased a PR5 blog review posting at the standard PR5 price of $40. Eventually my offer was picked up by a blogger, but the review posting only stayed on their PR5 home page for one day as the next day it was shifted from the front page of the blog to an archived page that had a PR0. Read More >>

Improved Google SEO Documentation

June 11, 2008
Google's Matt Cutts has informed us that they've improved many things in their SEO documentation, including what they've written about robots.txt, IP delivery/geolocation vs. cloaking, the nofollow attribute, doorway pages and more. Read More >>

Lost Toolbar PageRank

May 14, 2008
The front page of my website has a [toolbar] PageRank of 4 and most of my inner pages had a PageRank of 3. After this quarter's Google [toolbar] update, my homepage remained a 4, but most of my inner pages went down to a 2. Read More >>

2 Domains, 1 Website

May 14, 2008
I have a client who has 2 domain names: and pointing at the same IP address. Is it bad SEO to have multiple domain names for the same site? And will this negatively impact search engine results for each? Read More >>

SEO Consequences to Adding a Sharing Button

May 14, 2008
While this question may not be directly SEO-related, I'm wondering if there might be any negative SEO implications to including a social bookmarking and sharing button to the more popular pages on our website to leverage some of the popularity of social networking? Read More >>

Same Tags and Keywords But No High Rankings

April 23, 2008
If I have the same title tags and keywords as the company listed first in Google, Yahoo, etc., why don't I get a high ranking? Read More >>

Getting to Grips with the AdWords Quality Score

April 23, 2008
Today’s guest article is written by Dave Collins, from UK-based SharewarePromotions Ltd. I really liked because it shows a similar philosophy to that of High Rankings (i.e., create good stuff and good stuff will happen!). Read More >>

9 Websites on 1 Server

April 9, 2008
Here is the scenario: I had a Virtual Private Server (VPS) with 9 websites on it that were all interlinked. It worked great for awhile. Then in Nov. 2004, Google did a big adjustment, and all 9 of my sites dropped out of sight. Read More >>

Different Results in Different States

April 9, 2008
Search engine results seem to vary for US states. For instance, one of my clients gets top results while one of my clients from another state doesn't get the same results. Read More >>

Sitemaps: How Important Are They?

April 9, 2008
When you're done reading the SEO Standards threads, here's a good one on sitemaps. Read More >>

Consistency Is Key in the PPC Conversion Process

March 26, 2008
Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the clickthrough rate it achieves. That clickthrough rate is thought of as the end-all, be-all for the campaign. But the overall goal of PPC copywriting is not to get people to click. Clicking a PPC ad is merely step one. The ultimate goal is to get visitors to take action once they reach your site. Read More >>

Using Nofollow: Good, Bad, or Indifferent?

March 26, 2008
Now that the nofollow link attribute has been around for awhile, and even sanctioned by Google's Matt Cutts for "PageRank Sculpting," forum member "nethy" is wondering what your thoughts are on it. Read More >>

Save $100 on Google Analytics Training Series - April Class

March 26, 2008
I wanted to give you a heads-up that ROI Revolution is starting their next Google Analytics Training Series on April 10, 2008. As you may remember, our High Rankings SEO associate was trained in Google Analytics through this series. They have been kind enough to continue to offer a $100 discount to any High Rankings Advisor subscribers who wish to attend. Read More >>

PDFs Not Being Completely Indexed

February 20, 2008
I was checking to make sure that all my client's PDFs were appearing in Google's index and noticed something odd. Luckily all the PDFs appear when I do a filetype:pdf. Read More >>

Yes, [Toolbar] PageRank Means Nothing!

February 6, 2008

There's a good thread in the forum from member "fishermack" explaining why toolbar PageRank is not an effective measurement for website traffic and sales.


Which Is More Likely to Be Clicked?

January 31, 2008
Is someone more likely to click on my organic or paid search result if they appear side by side? Read More >>

Measuring B2B Conversions

January 23, 2008
You briefly hit on ROI and basically described perfectly a dilemma I have. We are a B2B manufacturer of machinery that costs anywhere from the 10's of thousands to the 100's of thousands each. We sell a handful of these machines each year. Consequently, the buying cycle can take up to a year or more. How would you suggest we figure ROI and conversions for this kind of business? Read More >>

Does Google Use Theming?

January 23, 2008

An interesting topic of discussion has broken out in the forum regarding whether Google understands the "theme" of a website.


5 Keyword Strategies for B2B PPC Campaigns

January 23, 2008
Today's guest article is written by Andy Komack, the President of KoMarketing Associates. I had the pleasure of meeting Andy through SEMNE, the search marketing association for New England (see...networking *does* work!). Andy has been creating online marketing strategies for clients since 1999, so he's one of the old-timers who definitely knows what he's doing. KoMarketing provides search engine optimization, pay-per-click advertising, social-media marketing, and corporate blogging strategies for their clients. Read More >>

Duplicate Content Within Shopping Cart

January 16, 2008

I have plain html pages that describe the various health-related products that I recommend. If one of my readers wishes to purchase a product, they click on an "order now" button, which takes them to the desired product at my shopping cart.


SEO Software

December 19, 2007

I am coming across a lot of offers for software for SEO.  A lot of them are
offering different sorts of analyzers, etc. — which I’m not sure are
helpful.  Is there any sort of software that is real SEO software and
actually does some actual SEO work to your site?



SEO Training Class: Learn How To Optimize Your Website

December 19, 2007
I mentioned last time that we were going to start offering highly personalized SEO training classes (limited to 10 people per class) at our High Rankings headquarters in Framingham, MA. Read More >>

Search Marketing Training Videos

December 19, 2007
If you'd rather learn from the comfort of your own home/office, we have an alternative for you -- our video of a past High Rankings seminar (different from the training sessions mentioned above, but just as good!). Read More >>

Google Analytics Online Training Starts Jan. 10

December 12, 2007
Our friends at ROI Revolution are starting their next round of Google Analytics online training classes on January 10, 2008. There's still time to sign up, and still time to get a $100 discount using our affiliate discount code of HIGHRANKINGS in the coupon field. Read More >>

Changing URLs

November 28, 2007
I am in the process of changing all my URLs from things like news123.html to OurCompany_Announces_New_CEO.html Read More >>

Static-seeming Sites

November 14, 2007
My company is considering building some new sites where content is loaded from a database. We plan on using static URLs no matter what, but we are wondering if it matters whether the content comes from static, unique HTML files, or if the HTML page is served from a database. Read More >>

PR Popping

November 14, 2007
Two weeks ago, my Google PR was still at 0/10. We have a 6-month-old site, for which I've been doing many of the "slow growth" SEO tactics as my time allows. This week, I find that my Google PR is now 5/10. Read More >>

How To Write Successful PPC Ads

October 31, 2007
Karon Thackston has just finished her new ebook on how to write successful PPC ads. It’s so new, in fact, that it hasn’t even been announced to the general public! Read More >>

Increasing PageRank - Forum Post of the Week

October 31, 2007
Forum member “Reflections” is looking for a quick way to increase PageRank because the usual routes take too long. Read More >>

Google’s Paid-link Smack in the Face

October 24, 2007
The SEO world is abuzz today with Google’s smack in the face to a number of websites that are selling obviously paid-for, keyword-rich text links. Read More >>

Anchor-text and Nofollow Links

October 24, 2007
I noticed something interesting the other day that made me wonder whether links that have the nofollow attribute on them can/do still pass anchor-text “juice” in Google. Read More >>

$100 Discount on Google Analytics Online Training Oct. 4

October 3, 2007
The Google Analytics Online Training Course from ROI Revolution that we mentioned last week is starting this Thursday, Oct. 4. You can still apply the $100 High Rankings discount by simply typing "highrankings" into the discount code field when you register. I believe that even if you miss the first live class you could watch it online, so don't be shy about signing up late. Read More >>

Submitting to Google or a Sitemap?

September 25, 2007
I submitted our website sitemap to Google a while back, but I was reading a forum this morning where somebody was saying you have to submit every page to Google. What is the real procedure and are sitemaps important? Read More >>

Revisited: The Art of SEO

August 29, 2007
Hey everyone! I’m back from vacation and the conference and raring to go. Today’s article is an updated version of one I wrote back in 2004 on the art of SEO. I recently reviewed it and was surprised at how accurate it still is today. I figured there are many of you on the list who never read it the first time around, and for those who did, you’ve probably forgotten it by now. Read More >>

Should You Include Plurals?

August 29, 2007
Forum member “malhyp” asks if there’s a benefit to using both the singular and plural forms of his/her keyword phrases when optimizing. Read More >>

Supplemental Results? What Supplemental Results?

August 1, 2007
Google has decided to stop labeling pages in their Supplemental Results Index as such, and some webmasters are up in arms over it. Personally, I think it’s smart of them not to differentiate the results anymore, as all it served to do was cause unnecessary grief for people. Read More >>

Matt Cutts Giving Out Clues via Google Webmaster Central?

July 25, 2007
Forum moderator Jonathan Hochman (jehochman) noticed a post on Matt Cutts’ blog asking people to vote for what features they’d most want added to Google’s Webmaster Tools. Jonathan thought it was curious that one of the proposed features would tell webmasters which pages on their sites don’t validate. He wondered why Google would do that if they don’t care about pages that validate. Read More >>

Getting Into Google - New Unavailable_after Tag and More!

July 11, 2007
Last night was our third SEMNE event (Search Engine Marketing New England), and we were humbled to have Dan Crow, director of crawl systems at Google, spilling the beans about how to get your site into Google. He talked for a half hour or so, and then proceeded to answer audience questions for at least another hour. As I sat there listening to him (yes, I actually listened to this one!), I was struck by what an awesome opportunity it was for everyone in that room to be provided with such important information — straight from Google. It was clear that the 100 or so people in the room agreed. In fact, at 7:30 on the dot, everyone spontaneously stopped their networking activities and simply took their seats without being asked to. These folks definitely came to hear Google! Read More >>

Cache Dates on Pages Getting Old

May 30, 2007
Forum member "DannyAFC" tells us that he ranks well on the competitive keywords in his industry, but he's getting concerned because his cache dates are starting to get quite old. Read More >>

Avoiding Duplicate Content on eCommerce Site

May 30, 2007
Forum member "Brandon C" asks, "I want to be able to offer a true breadcrumb for customers in an ecommerce store, but I am afraid that the product page will get penalized for duplicate content if I'm not careful." Read More >>

File Names and SEO

May 23, 2007
Does what you name a page (not the “Title” but the file name) matter to search engines when they crawl a site? Read More >>

Advisor Wrap-up 199

May 22, 2007
If you’re in the New England area on July 10th, we’ve managed to convince the product manager of Google’s crawl systems, Dan Crow, to come speak at our next SEMNE event! He’s going to be speaking on “Getting Into Google” and will be taking loads of audience questions. Read More >>

Anchor Text Question

May 16, 2007
Forum member "Nystul" remarks: "Due to the long name of my website (keyword), a couple of my backlinks are anchor text as 'thisisme,' instead of 'this is me.' Read More >>

Google AdWords When You Already Rank Well

May 16, 2007
Forum member "bims" asks whether it's necessary to keep his/her Google AdWords campaigns running for keywords in which he/she already has decent organic rankings. Read More >>

Best Practices for 50 Micro-sites

May 9, 2007

I wanted to discuss the possibility of developing a best practice/checklist
guide for our company to follow.  Our new  initiative will be to launch 50
or so micro-sites focused on our key product categories.  These sites will
need to be rolled  out quickly.


SEMNE Event a Success!

May 9, 2007
Last week’s SEMNE blogging event in Connecticut was a rousing success! Read More >>

Need Some Diagnostics

April 25, 2007
Forum member "sleidia" wonders why his or her website isn't performing well, even though it has a high ranking for a specific keyword phrase. Read More >>

How Long Before Spammer Relisted?

April 25, 2007
Forum member "stacykan" tells the group that she filled out a recent spam report on one of her competitors, which apparently resulted in the site being penalized/banned. Read More >>

Strange Google Phenomenon - Any Guesses?

April 25, 2007
Forum member "chorn" sees his or her rankings constantly fluctuating, gets freaked out by it, and wonders why it's happening. Read More >>

Lost Rankings Due to Site Redesign or Spam?

April 18, 2007
I started answering this question with the usual answer, but as I looked at the site in question, I realized there was more going on than meets the eye. Please read through the entire question and my response to see what I mean! Read More >>

Matt Cutts and Paid Links

April 18, 2007
Forum moderator Michael Motherwell (aka “ProjectPHP”) wondered what all the hubbub is regarding a post Matt Cutts made at his blog asking for people to report paid links to him/Google. Read More >>

6 Newbie SEO Questions

April 4, 2007
Someone emailed me with a list of quick questions about some SEO terminology they didn’t understand. I figured if one person was looking for these answers, many of you would be, too. Read More >>

What’s Important to Search Engines and What’s Not

March 21, 2007
I recently had an inquiry from someone who was looking for some possible SEO consulting with me. He was in the process of a redesign and wanted to be sure not to make any mistakes along the way, which is super-smart! The time to be looking at SEO is definitely in the beginning stage of any design or redesign project. Read More >>

Expanding Services and SEO

February 28, 2007
Your email newsletter is one of my favorites, and I get a bunch of them from SEO “experts” and others. Read More >>

Adding a List of Keywords

February 28, 2007
Great newsletter. My business partner is developing our site and wants to put a list of keywords at the bottom of some of our shop pages (i.e. below the text) in the hopes that this will get the search engines to notice us slightly more. Read More >>

Working on Conversions

February 28, 2007
My SEO’s Good. Now Should I Work On Conversions? Read More >>

Confused About Nofollow? So Is Google!

January 31, 2007
Did you know that Google supposedly doesn’t crawl nofollows? My understanding was that they are to be used for untrusted links, not to keep Google’s spider out of places. (There are already tags/attributes for that.) However, Google seems to keep changing what they want to use the nofollow attribute for. Read More >>

302- vs. 301-redirects for Domain Changes

January 17, 2007
Not quite 2 years ago, Scottie Claiborne wrote a brilliant article here in HRA on how to switch to a new domain while avoiding the nasty effects of the aging delay. Read More >>

Anything Unusual Happening with Google?

January 17, 2007
If your rankings have slipped in Google recently, you’re not alone. Check out this thread regarding a recent Google update that killed a few sites’ rankings. Read More >>

Seth Godin Interview About Squidoo

December 1, 2006
Back in June, Jill and I were front and center at SES Toronto listening to Seth Godin, entrepreneur, best-selling author, and marketing guru. He is as excellent a speaker as he is a writer! Seth delivered a thought-provoking as well as motivational keynote speech, and if you ever get a chance to hear him speak, it is a truly remarkable experience! Read More >>

Copywriting Makeover: Facts vs. Fantasy (Part 2 of 2)

November 29, 2006
Karon's back today to show us the results from the Julie's Jewels copywriting makeover that she wrote about last time. Read More >>

Google Minus-30 Penalty

November 8, 2006
Do you have a page that used to rank #1 in Google that is now suddenly ranking #31? Read More >>

Project Management eBook Site Questions

October 25, 2006
Sixty-year-old newbie here with his first e-book! My site is unlinked --
just "up there."   I teach project management for a living -- but ill health
is forcing early retirement, and I have an urgent need to keep paying the
mortgage!

Opening Sentences That Close the Sale

October 25, 2006
It's one of the best pieces of copywriting advice I've ever been given. "As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy." Read More >>

H1 Hidden in Comment Tag

October 25, 2006
Forum member “arteworks” noticed a competitor site that had a keyword phrase
in a comment tag wrapped with an H1 tag.  Is it spam or just stupid?  (Or
perhaps both!)

Same SEO but No Rankings

September 20, 2006
I have been receiving your excellent newsletter for more than 3 years and find it an invaluable help to understand the ins and outs of SEO. Indeed I am sure that your advice has been instrumental in achieving a top 5 listing for the last 3 years in Google for my London site. Read More >>

Characters in Meta Keyword Tag

September 20, 2006
How many characters are allowed in the keyword Meta tag? How will the crawler treat a page that goes over this limit of characters? Read More >>

PPC Rant

September 13, 2006
The usually unflappable High Rankings® Forum admin Alan Perkins has had it with all 3 PPC providers and rants about it this week. Read More >>

Why Would Anyone Link to Some Sites?

August 16, 2006
Push the button of every SEO expert and he/she will start talking about the importance of links for high rankings. Read More >>

Extra Characters in Title Tags

August 2, 2006
Do the search engines see the addition of this character: | in the title tag as words/characters, thus reducing the amount of words you should put in the title tag? Read More >>