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PageRank Evaporation When PR Sculpting - Advanced Forum Thread of the Week

June 10, 2009

There was big news last week from the SMX Advanced conference, which we've been discussing at the forum, regarding the use of PageRank sculpting. The gist of it is that Google's Matt Cutts stated that links with the nofollow attribute apparently do not enable more PageRank (or link juice) to flow to the followed links on the page. Instead, the PageRank that would have otherwise been passed just evaporates.

Read entire discussion here:

PageRank Evaporation When PR Sculpting