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> Does Adsense Help With Link Building?
Chris Allen
post Jun 30 2004, 09:53 AM
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Hello:

While checking backlinks lately, I notice several instances where my Google Adwords copy has been indexed on various sites who are Adsense members.

Do these links carry the same weight as an organic link from the site or does Google know they're the ones generating the code, thus discounting or completely disallowing it?

If they count as true links, wouldn't that be another reason to use Adwords and Overture's Content Match program?

Thanks for the input.
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akuma
post Jun 30 2004, 10:00 AM
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Hi Chris!

The problem with AdSense links is that if you look closely at the URL they point to, it's not your domain name, but some dynamic URL with ? and = in it.

So in short, it won't be helping with your links for your actual domain name. Hence the need for slow manual link building. (IMG:http://www.highrankings.com/forum/style_emoticons/default/smile.gif)
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Scottie
post Jun 30 2004, 10:51 AM
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Welcome to the forum, Chris! (IMG:http://www.highrankings.com/forum/style_emoticons/default/bye1.gif)

Do you have a SERP you can show us? or a cache of a page where the Adsense ads are indexed? I'd like to look at that... I doubt it's influencing your link popularity, but if they are indexing ad content, that makes for an interesting thought... are AdSense ads influencing your keyword density, etc?

Since they are generated by javascript, I was under the impression they were pretty much invisible to the spiders.
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Chris Allen
post Jun 30 2004, 11:45 AM
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Scottie:

Thanks for the welcome.

I'm not trying to shamelessly promote my site, so I won't be offended if you have to delete anything.

Below is a screenshot of one of the cached pages. My Overture ad is the one in purple.

Akuma is correct -- you do get a dynamically-generated link, although clicking on it does take you directly to my landing page (and undoubtedly bills my Overture account).
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Jill
post Jun 30 2004, 09:34 PM
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Welcome Chris! (IMG:http://www.highrankings.com/forum/style_emoticons/default/bye1.gif)

Those kinds of ads don't generally count towards your link popularity.

Jill
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Scottie
post Jun 30 2004, 10:06 PM
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It's interesting though, if they are getting indexed as page content... makes you think twice about an Adsense strategy.

That may be a Yahoo thing- I can't find a cached page with your ad on it in Google.
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MIDA
post Jun 30 2004, 11:25 PM
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Yep, this kind of thing does come up more often when I analyze client sites. I try to figure out who is linking to them and get a lot of ads within search results. I was always under the impression that ads are dynamic and therefore not even generated until a user loads a page - so spiders wouldn't even take note of them.

Do you think now that the SEs can index dynamic pages so much better, this is a side effect??
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truetrev
post Jul 1 2004, 04:17 AM
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I wouldn't call it a side affect, I think the evolution of the engines has brough t us to the point where they see more than most users would see.
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Mikek
post Feb 2 2005, 02:31 PM
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To continue this thread, I have a question about filtering out Adsense links. If I use the Google link command to check a web site like:

link www.somesite.com

Then I get a ton of links listed that are mostly pages with Adsense links. Is there any way for me to filter out these Adsense linkback listings so that I can see links back to my site that from the body of a page? Thanks
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Jill
post Feb 2 2005, 06:20 PM
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Welcome Mike! (IMG:http://www.highrankings.com/forum/style_emoticons/default/bye1.gif)

The link:www.yoursite.com command won't show backlinks that are adsense or adwords. You'll only see those if you search for the name of your domain or your site.
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Randy
post Feb 3 2005, 01:16 PM
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Oddly enough, the solution is a simple one, though it must come from Adsense.

Adsense and all the rest just needs to add the new rel="nofollow" command to their links before delivering them to any client sites. (IMG:http://www.highrankings.com/forum/style_emoticons/default/wink.gif)
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Mikek
post Feb 4 2005, 01:12 PM
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Randy,

Thanks for your reply. I take it that until such time as Adsense and the others decide to add the new rel="nofollow" tag that their is no way for me to filter out all these adsense backlinks?

I really would like to know the non-adsense back links that I have and it is pretty time consuming going through a few hundred manually.

Mike
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Jill
post Feb 4 2005, 01:39 PM
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Mike, could you show us where your adsense ads are showing up as backlinks? I really don't think that they do, but I'm happy to be proved wrong. I've never seen them show up as backlinks before.
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Randy
post Feb 4 2005, 10:30 PM
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Also, just checking since I just noticed it...

Mike: Are you using link www.somedomain.com or link:www.somedomain.com when you see the Adsense backlinks?

The latter is the correct syntax. Semi-colon with no space. The former will likely pull up a lot more results, but they're not necessarily all linking to your site.
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Jill
post Feb 5 2005, 11:28 AM
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Yep, that's what I'm saying. A true backward link check doesn't show adsense ad links.

You do see them if you just check for your domain name, however. But that's got nothing to do with what's counted towards PageRank and link popularity.

Seriously, it's nothing to worry about, nor will it help your PR to have ads of that nature. Not as far as I can tell at least.
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