If I Have Some Products That Are Limited Edition, Can I do SEO as they last only 1 month Options

[whiteperfect]

Hi

I sell cosmetics products and often have NEW items for sale but they run out fast - in about a few weeks to a month - can I still do SEO so that if anyone search Google for that item or something like Summer Collection - will they find it?

How fast does google index pages?

Please pardon me if I did not explain my case well enough (IMG:http://www.highrankings.com/forum/style_emoticons/default/smile.gif)

[qwerty]

Are you talking about creating new pages for these new products, or putting announcements up on your home page? I'd say you could do both, but a month doesn't give you much time to get them indexed and ranking well. You might get lucky and get the pages indexed right away, but you might not.

If you do this kind of thing regularly though, the spiders might pick up on it and start indexing you more often, but I wouldn't count on that, at least not right away.

I think your wisest choice would be to run a PPC campaign for these specials.

[whiteperfect]

Ahhh ... I understand - actually I plan to put up a link and introduction to any new products on my main page (not up yet) and also a new page with more details and photos of it (IMG:http://www.highrankings.com/forum/style_emoticons/default/smile.gif)

So google will not index it that soon eh ... (IMG:http://www.highrankings.com/forum/style_emoticons/default/sad.gif)

[powerofeyes]

SiteMatch PFI is good for these kind of product pages, it guarantees you fresh crawls every 48 hours, Or go for Google Adwords,

Regarding indexing fast and ranking in google you need massive backlinks from sites which are regularly visited/crawled by google, it seems your site is kind of new you need to build a lot of links for regular crawls by googlebot, Same with yahoo too build links,

Yahoo visits your site often if you have links from sites regularly crawled by yahoo, Links are very important for frequent crawls,


VIJAY,

[OldWelshGuy]

Links are very important for frequent crawls,

As is changing/new content. Forums for example that are busy get spidered to death, little buggers run around eating more bandwidth than you can point a stick at.

Google is superb at working out when to check your site. I have seen on sites that add content regularly at set intervals, that google has adjusted its crawl to match these times.

OWG

[whiteperfect]

Thank you very much. Hope Google is smart enough .. (IMG:http://www.highrankings.com/forum/style_emoticons/default/smile.gif)

[Scottie]

Welcome to the forum, whiteperfect! (IMG:http://www.highrankings.com/forum/style_emoticons/default/bye1.gif)

If they run out so fast, why the need to promote them further? Focus on your tried & true everyday bestsellers.

[Jill]

Welcome whiteperfect! (IMG:http://www.highrankings.com/forum/style_emoticons/default/bye1.gif)

Sounds like your products would be great candidates for buying search engine ads, moreso than regular SEO.

Have you looked into Google AdWords and Overture yet?

Jill

[Haystack]

It seems like people would more likely search on the brands of cosmetics you carry more than specific limited edition products, so getting the right type of buyer to your site would probably be a better strategy to emphasize than trying to optimize for a short term product.

However, if you wanted to try moving something like PPC as Qwerty suggested, first run a few queries on the Overture search term suggestion tool to make sure people are actually searching for the terms before spending any time optimizing or PPCing for the terms.

[Jbrookins]

The other problem to consider, as it appears you want to link to new pages is that once google indexes it, it could be ages before it REMOVES it. Basically, it would continue driving traffic to a page that no longer exists or for an offer that isn't valid anymore.

I've heard a few horror stories about people getting constant complaints about offers people found in google natural results that weren't available on the site..

[seafoam]

The other problem to consider, as it appears you want to link to new pages is that once google indexes it, it could be ages before it REMOVES it. Basically, it would continue driving traffic to a page that no longer exists or for an offer that isn't valid anymore.

I would suggest that you keep a page, let's call it newproducts.htm, so that there is always something there for both visitors and spiders alike. The spiders might even like seeing a new page title and content everytime they visit.

I seem to recall reading that there are typically two spiders, one to find new pages, and one to index them, so it may be faster to keep the same page and change its content.

I've heard a few horror stories about people getting constant complaints about offers people found in google natural results that weren't available on the site..

That's really Google's problem, although of course I know that not all visitors will realize that.

[seafoam]

Also by keeping your file name constant you don't have to worry about the delay in updating Page Rank.

[whiteperfect]

I plan to put my new products in my main index page - do you think this is advisable or should I set a newproduct page as suggested?

[seafoam]

Earlier you said:

actually I plan to put up a link and introduction to any new products on my main page (not up yet) and also a new page with more details and photos of it

It was the new page I was refering to.

You are probably in a competitive market, so it may be difficult for you to get any page ranked well for more than just a few keywords. So if you want your new product to be noticed for a particular search term, it will almost certainly need to be on a page of its own.

[Jbrookins]

That's really Google's problem, although of course I know that not all visitors will realize that.

That's the problem there because you're faced with the age old "good business sense" decision...kinda like honoring old coupons even though they're expired. Is it worth losing the sale to hold your ground or do you let the customer know "it's expired but you'll go ahead and honor it because you're a nice guy" and just take the hit?


On the special page, good idea though I would think "featuredproduct" would probably better than "newproduct" for accuracy's sake. You could also change the copy to "SOLD OUT" or something if you're between products to avoid the "but google said it was only..."

As for featuring an item on your main page, from a pure business standpoint: Many sites have featured products on their main page, but you have to balance that with having about 5 seconds to tell the customer WHY they should buy from you.

I've found that an effective way seems to be main page copy about "what we can do for you better than anyone else" with pictures, descriptive links to featured product pages, and possibly even an "add to cart button" right there to save them another click.

From an SEO standpoint...well, I've lurked here for a while so I can learn from these guys so I'll defer on that one..I still have a LOT to learn (:

This post has been edited by Jbrookins: Apr 20 2004, 03:44 PM