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> Does Meta Keyphrases Get Looked At
MADTIES
post Mar 31 2004, 06:41 AM
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Does the META keyphrases tag get used by the likes of Yahoo, Inktomi, Google or do they just pickup the more common Title, Description and Keywords tags?
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Nathan Malone
post Mar 31 2004, 06:58 AM
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Search Engines don't put very much weight on meta keywords tage. I still use them but I doubt that they do that much good and I think that's the general opinion on this board.
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bkernst
post Mar 31 2004, 07:04 AM
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The title,meta keyphrases and meta description are usually:

<title>The important title comes here</title>
<meta name="description" content="Great deascription here!">
<meta name="keywords" content="comma seperated keywords here">

I still use the above, since some of the smaller search engines use them, and in particular when I am aiming for one of the local search engines which give me lots of traffic, I have a guarantee of not being listed if those tags are missing.
A lot of the major search engines don't use keywords and description meta tags, but I am not sure if they completely ignore them. I do know that Google does ignore keywords and description.

Bernhard
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Randy
post Mar 31 2004, 07:08 AM
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Generally true for the previous Google-centric world. Now however the Yahoo! Webmaster Help pages specifcally mention that you should use both META Description and META Keywords tags.

No small player there, so that alone is enough to convince me to include them on every page in the future.
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MADTIES
post Mar 31 2004, 07:33 AM
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I know that these tags are used to varying degrees;

<title>The important title comes here</title>
<meta name="description" content="Great deascription here!">
<meta name="keywords" content="comma seperated keywords here">

But is this one
<meta name="Keyphrases" content="comma seperated keyphrases here">

Found it on a site I've been asked to look into and haven't seen these ones before.
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OldWelshGuy
post Mar 31 2004, 07:40 AM
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QUOTE(Randy @ Mar 31 2004, 08:08 AM)
so that alone is enough to convince me to include them on every page in the future.

And me to begin reviewing all the pages on sites I control that do NOT have them.

On a separate issue, it was strange how when I started looking at the sites for this specific reason, I noticed a couple of other little things that I would not have had I not been re-visiting. You know little things that I would do slightly differently now than I did a while ago.

Maybe it is a 'fresh eye' or a more 'developed eye' either way it was a better eye (IMG:http://www.highrankings.com/forum/style_emoticons/default/smile.gif)
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bkernst
post Mar 31 2004, 07:42 AM
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QUOTE
<meta name="Keyphrases" content="comma seperated keyphrases here">

In the six years I have been doing SEO and website design/development, I have never seen the "keyphrases" meta tag.
I have serious doubts if search engiens will actually even bother with that.

Bernhard
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MADTIES
post Mar 31 2004, 07:52 AM
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That's what I thought...Thanks for the confirmation.
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Jill
post Mar 31 2004, 08:05 AM
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No such thing. You can basically make up any tag you want, but it won't be read.

Jill
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burgeltz
post Mar 31 2004, 10:01 AM
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QUOTE
Now however the Yahoo! Webmaster Help pages specifcally mention that you should use both META Description and META Keywords tags.


I've actually wondered if this is an anti-spam measure on Yahoo's part. Ask SEOs to list the words for which they've optimized so we can see if they've over-optimized the page.

Am I just being paranoid here?
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SearchRank
post Mar 31 2004, 10:06 AM
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QUOTE(burgeltz @ Mar 31 2004, 11:01 AM)
I've actually wondered if this is an anti-spam measure on Yahoo's part. Ask SEOs to list the words for which they've optimized so we can see if they've over-optimized the page.

Am I just being paranoid here?

Your probably being a little paranoid, Tom. (IMG:http://www.highrankings.com/forum/style_emoticons/default/wink.gif)

I would think that search engines would be able to tell if a page is over optimized with or without the keyword meta tag just from all the other factors that they look at. However, it doesn't seem at the moment that Yahoo cares much about over optimized pages as I have seen some pretty spammy sites listed there so far.
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Jill
post Mar 31 2004, 10:10 AM
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Tom, that wouldn't surprise me at all. There's just no way that those tags can be given much weight for any common words, so it makes sense for Yahoo to tell SEOs stuff like that.
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burgeltz
post Mar 31 2004, 10:14 AM
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Ah, you see David, Jill's paranoid too! At least I'm not alone in my bunker. (IMG:http://www.highrankings.com/forum/style_emoticons/default/smile.gif)

Seriously, the meta keyword tag was tossed precisely because it was over-optimized. Why in the world would Yahoo bring it back?
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bkernst
post Mar 31 2004, 10:18 AM
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I have been pondering about those exact same issues as well, so I have always kept the keywords to what is actually on the page, the same applies to the title, so in some cases I got decent rankings.

Bernhard (naturally paranoid, just add water)
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amabaie
post Mar 31 2004, 12:36 PM
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Bernhard wrote:

QUOTE
I do know that Google does ignore keywords and description.


So does everybody else. The problem is that it is wrong. About a month and a half ago, I noticed something funny about two listings. I don't recall what tipped me off, but I looked at the source code for the pages and sure enough, Google was using the meta description tag for its own description of the site., rather than pulling words off the page. We should never assume that Google, or anyone else, is not watching what we do.
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