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> Are <h> Tags Really Vital?
lister
post May 8 2009, 10:29 AM
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Hi, I dont really have any <h1> tags in my code - am I an idiot?
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NASA
post May 8 2009, 10:33 AM
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No one would call you an idiot here, even if you were being a plonker! (IMG:style_emoticons/default/ohno.gif)
The question is do you have any headings on your page?

If so, why are they not in heading tags?
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Jill
post May 8 2009, 11:29 AM
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QUOTE(lister @ May 8 2009, 11:29 AM) *
Hi, I dont really have any <h1> tags in my code - am I an idiot?


Nope, not an idiot. In my opinion, they're not a necessary piece of the SEO equation. Others, I know, would beg to differ, however.
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BBCoach
post May 8 2009, 01:31 PM
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No effect whatsoever. Use or don't use due to presentation taste or needs. Nothing to do with SEO.
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Jill
post May 8 2009, 01:41 PM
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QUOTE(BBCoach @ May 8 2009, 02:31 PM) *
No effect whatsoever. Use or don't use due to presentation taste or needs. Nothing to do with SEO.


If you sat in on any of the site review clinics at SES or SMX you'd hear a different story (other than the panels I'm on!).
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lister
post May 8 2009, 06:29 PM
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Great news. I just wanted to make sure that I wasn't missing a vital piece of the mix...

Thanks for advice - its a great forum.
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mal4mac
post May 9 2009, 06:15 AM
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Even if they are not useful now, might they not be useful in the future? Or is it the SEO consensus that they have been abused too much? Do they have *any* effect? Are they at least as useful as normal text?
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Jill
post May 9 2009, 08:23 AM
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QUOTE
Even if they are not useful now, might they not be useful in the future?


It's not like it's ever been an SEO thing. H tags were not created for search engines, the way meta keywords tags or meta description tags were. They're a design element.

But like I said there are many very good SEOs out there who swear by the H1 tag. So who knows? I don't personally ever worry about the, nor have I for 10 years or so.
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seoseattle
post May 9 2009, 07:40 PM
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I gues it is my philosophy to use all white hat type seo available proven or not. Unlees it may provide visitors with less than a quality visit.
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BBCoach
post May 10 2009, 09:06 PM
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QUOTE
If you sat in on any of the site review clinics at SES or SMX you'd hear a different story (other than the panels I'm on!).
I hear it all the time and it still doesn't make it so. I get very high rankings on a plethora of product pages and NONE have H tags on the page. There's not one H tag on my site. I used to believe it (maybe 6 years ago) and my testing doesn't show any ranking pop for using H tags. It's for display purposes only and has no effect on SEO.
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NASA
post May 11 2009, 04:57 AM
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<h#> tags are for putting headings in as part of the DOM.

you use them where ever you have headings to display, this has nothing to do with SEO.

the same as the title tag, it's for putting the page title in, remember the DOM was created and HTML before SE's.

Using the right tag for the right content is a SEMANTIC thing, not an SEO thing.

OK, the SE's use certain tags and page content to index pages, but you do not put or leave out a <h#> tag based on your opinion of whether the SE's use it for indexing, you put them in or leave them out depending on whether the page content has any headings!
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torka
post May 11 2009, 03:32 PM
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Came across this blog post today. Interesting timing, considering the topic of this discussion. (IMG:style_emoticons/default/wink1.gif)

Basically, in certain specific situations where the title tag is severely malformed, Google will apparently use the first available well-formed <h> tag as the title in the SERP snippet. Of course, this won't apply in the majority of situations -- and I'd never advise deliberately malforming your title just to get Google to recognize an <h> tag in place of the title. That's just crazy-talk. (IMG:style_emoticons/default/wacko.gif)

I generally try to use them for accessibility. Some screen reader software will allow visitors to jump from one section of content to another by skipping to the next <h> tag, which lets visually impaired visitors "scan" the content in much the same way a sighted visitor will scan the headers visually. Has nothing to do with SEO, but does impact usability.

--Torka (IMG:style_emoticons/default/mf_prop.gif)
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Jill
post May 11 2009, 03:57 PM
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Good find, Torka. And very interesting info.
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Gerry White
post May 11 2009, 04:33 PM
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I am 90% sure I have read a Matt cutts (blog?) post about SEO and H1 tags, basically he was saying that Google do treat them differently, we deal in news where I work, and I always make sure that the title is in the title and also in the body as h1, it seems to do better that way ...
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Jill
post May 12 2009, 08:08 AM
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QUOTE
it seems to do better that way ...


Have you ever tested it without doing that? Or having the headline simply be bold?

If so, what was the difference?

If not, then how do you know there is a difference?
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