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> Targeting Lots Of Keywords On One Page, How can it be done
1dmf
post Aug 11 2008, 04:44 AM
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I was reading Jill's response to the 'Google Dance' thread and one particular comment made me think...
QUOTE
If you optimize for hundreds of phrases rather than just a few,


Ok, I thought but how?

How do you target hundreds of phrases on a single page? can a page even be optimised for hundreds of keyphrases?

You only have one title tag and you only have so many h# tags (headings), so how do you optimised for hundreds of keyphrases?

Now If I was to create multiple pages, to target specific keyphrases, well that would be creating content for the SE's not my visitors, the one page I have is all that is required for my visitors to get to the relevant content.

So can someone please enlighten me (IMG:style_emoticons/default/smile.gif)

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Jill
post Aug 11 2008, 11:09 AM
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QUOTE
How do you target hundreds of phrases on a single page?


You don't.

Who said anything about a single page? You have a whole site to work with (presumably).
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Julien
post Aug 11 2008, 01:37 PM
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I would recommend to focus each page of your website on a few keywords (3 to 5). The more specific the page is the better. Firstly, it will be easier to optimize. Secondly, the users will find what they are really looking for instead of a page treating a general topic.

It is a win-win situation.
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nethy
post Aug 11 2008, 11:38 PM
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QUOTE
well that would be creating content for the SE's not my visitors

and...

I know, I know. I'm baiting.

But reading Jill's newsletter is for the SEs. The SE in SEO is not Humans.

This post has been edited by nethy: Aug 11 2008, 11:49 PM
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1dmf
post Aug 12 2008, 05:55 AM
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Exactly the conclusion I came to Nethy,

This don't do anything for SE's is complete baloney!

I'm now re-writing the way my site can display content (dynamically with search faclility) , thus enabling me to product keyword sepcific title and description as well as displaying the relevant content on the page.

Then in my site map i'll add each 'page' i wish to be crawled , even though they aren't pages at all eg
CODE
mydomain.tld/cgi-bin/mycgi.pl?genre=drum & bass


I then simply use a special genre table, that contains keyword 'tags' for dnb , drun 'n' bass etc. (all combinations of the same genre), which builds a dynamic title and description just for the SE's, so I can target specific genre rather than the one page fits all I currently have.

This is of no benefit or use to my visitor what so ever, but a neccessity if i'm going to be more specific and target cetain keywords in the SE's.

Total rewrite, re-code and redesign for nothing but the SE's , but as this the responses to this thread already show, you cannot target lots of keywords on one page, so therefore you MUST produce content for SE's only!

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scouseflip
post Aug 12 2008, 08:24 AM
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If you're creating this page so that people can search the site for different genre's then isn't that for humans? And by making titles and headers relevent to the genre that has been searched, you are just flagging to the visitor that the page they are looking at is the correct one relative to what they searched for - good useability!

To me it makes sense to categorise the site in this way anyway so I'd have thought that what you're doing will produce a benefit to users?

(I'm in an arguementative mood today (IMG:style_emoticons/default/smile.gif) )

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1dmf
post Aug 12 2008, 08:48 AM
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ah but Scouseflip, I only have 6 albums, it would be all well and good if I had lots of artists with lots of albums but as the site is just for my (IMG:http://www.highrankings.com/forum/style_images/poo.gif) , it's a bit overkill don't you think?

There's even a selector for artist with only me in the drop down - lol.

Ok the missus has suggested I start offering services to other artists wanting to give their music away for free, but then that changes the nature of the site, and back towards my old music site, which I closed coz I was fed up working so hard and paying for hosting etc for other's music instead of concentrating on my own!

maybe a bit selfish, but i'd run the record company community site for 6/7 years, so thought it was time to self indulge, but at least the site is written in a way that it can now accomodate other artists, should I decide to go down that route (IMG:style_emoticons/default/smile.gif)
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Jill
post Aug 12 2008, 11:22 AM
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QUOTE
This don't do anything for SE's is complete baloney!


Please show me where I or any moderator here has ever, ever said that? (Don't do anything for SE's.) We would never say that. That's our livelihood.

What you are missing is the word "just."

We do say don't do anything JUST for the search engines. Because generally, that makes your site worse, rather than better. There are almost always other reasons for doing the things that help search engines, such as making the site more accessible to older browsers, or mobile browsers, or people using special screen readers, etc.
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scouseflip
post Aug 12 2008, 11:22 AM
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@ 1dmf

Ahhh.. Fair point! (IMG:style_emoticons/default/mf_tongue.gif) (IMG:style_emoticons/default/smile.gif)

How about if you made the genre specific pages more about you - the artist and your influences. Then you could have genre specific pages that also have some interesting content in them, along with a few samples of your muic that best reflects those interests. Again I can see an arguement that your doing this for the SE's rather than the visitor, however, if your music covers different styles and different stuff may appeal more to different visitors - having a page to showcase the different styles might help the visitor find the stuff they will be most receptive to?

... or am I just "clutching at straws" now!? (thre should be a smily for that!)
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1dmf
post Aug 12 2008, 12:28 PM
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QUOTE
We do say don't do anything JUST for the search engines. Because generally, that makes your site worse, rather than better
well I guess what i've been doing for the last 3 days is making things worse then (IMG:style_emoticons/default/lol.gif) , because I only did it JUST for the SE's so I could target a greater array of keywords.

Well I don't think it makes it better or worse, it's of not much use to visitors, but it does give me the additional keywords i'm after, so I don't consider it a waste of time.

Scousefip -> I hear what your saying, but I really didn't want to turn it into a biography type page / site, again if I added text to each listing, i'd be thinking SE's , some of my influences while writing the tracks are from personal experiences I wouldn't discuss with anyone anyhow, plus do people really care?

when I hunt sites fro mp3 downloads, I don't read bio's or even the 'about me' page, I listen to the tracks if I like I download then move on, I know I'm not thinking like my 'idea customer', but then again I am, all I wan't is people to download my tunes and enjoy them, not read my life history!

obviously If I progressed the site to include other artists then this would be something to consider, and it would definately require an 'artist profile', but i've visited so many sites / radio stations / music sites, and i'd say 50% haven't bothered to complete their profile, so then it makes it pointless having one, if no-one fills it in!

hmm lot to think about I guess, but for the moment at least i've turned 1 page and 5 keywords into 6 pages and 30 keywords!
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torka
post Aug 12 2008, 02:26 PM
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QUOTE(1dmf @ Aug 12 2008, 01:28 PM) *
well I guess what i've been doing for the last 3 days is making things worse then (IMG:style_emoticons/default/lol.gif) , because I only did it JUST for the SE's so I could target a greater array of keywords.


Which will make it more likely pages from your site will be found for a wider variety of phrases, which will make it easier for humans to find you, which means it wasn't JUST for the search engines. (IMG:style_emoticons/default/smile.gif)

--Torka (IMG:style_emoticons/default/mf_prop.gif)
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nethy
post Aug 12 2008, 09:17 PM
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QUOTE(Jill @ Aug 13 2008, 02:22 AM) *
Please show me where I or any moderator here has ever, ever said that? (Don't do anything for SE's.) We would never say that. That's our livelihood.

What you are missing is the word "just."

We do say don't do anything JUST for the search engines. Because generally, that makes your site worse, rather than better. There are almost always other reasons for doing the things that help search engines, such as making the site more accessible to older browsers, or mobile browsers, or people using special screen readers, etc.


Wouldn't a more concise mantra be 'don't make your site worse' or even: 'don't do anything "at the expense" or visitors.'

The value of accessibility etc. is often (if measured by ROI or anything else) is probably very low relatively (to the SEO value). Older browsers (no JS) or screen readers are just not that common. Many site owners are happy to sacrifice 5% (even though it's usually much less) of site visitors experience, if it means more money for development or some feature that they want. A basic example is a JS navigation bar. You can't navigate the site without JS. The motivation for most people is SE accessibility not Mosaic accessibility. And that is entirely rational.

The potential return for an average SME site (e-commerce, lead generation, whatever) from being accessible to non-JS users is tiny, probably unmeasurable. The potential for SEO return can be in the +100% (depending on how bad they were relative to their potential).

Sure, the value to visitor is a net gain, so technically the principle is not violated.
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1dmf
post Aug 13 2008, 03:42 AM
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(IMG:style_emoticons/default/lol.gif) come on Torka, talk about being a bit tenuous on the analogy.

Do you really want me to beleive that anyone trying to get above the fold on G! is doing it purely for the love / benefit of their visitors.

Remember they ain't your visitors till they come to your site, the same as advertising 'generally' is not for the benefit of the consumer (obviously public announcements don't count!)

I've now decided to have a new motto re SE's.

"Do what ever you can for SE's as long as it doesn't adversely affect , hinder or degrade your site or your visitors experience".
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nethy
post Aug 13 2008, 05:22 AM
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QUOTE(1dmf @ Aug 13 2008, 06:42 PM) *
"Do what ever you can for SE's as long as it doesn't adversely affect , hinder or degrade your site or your visitors experience".

..too much (IMG:style_emoticons/default/angel_not.gif)

This post has been edited by nethy: Aug 13 2008, 05:28 AM
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nitin28
post Aug 13 2008, 07:29 AM
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if u use 100 and more keywords in only one page, so that result not come to every keywords, so u try 3 or 4 keywords put in on page, if u have not more page that u try create new page and put keywords and also write description of your business related and in also keywords include, with these defiantly get benefit in keywords ranking
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