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> Sem Salaries
mlamontagne
post Jun 16 2008, 09:06 AM
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Hi All,

I am interested in learning what the typical salary range for a SEM professional.

Any information would be greatly appreciated.

Michael
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Jill
post Jun 16 2008, 11:27 AM
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This Onward Search post has some good information on search marketing salaries.
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torka
post Jun 16 2008, 01:23 PM
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If you're in the USA, you might also check the listings at Salary.com and/or PayScale.com to see what they show. You can search on various SEM-related job titles and see what comes up. They both offer basic reports for free, which should be sufficient for a high-level analysis. If you want more detail, it will cost you, although I don't think the "premium" reports are terribly expensive at either one.

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Randy
post Jun 16 2008, 01:36 PM
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QUOTE
typical salary range for a SEM professional


Not as much as they can make from applying their skills to their own sites, if the SEM is any good at all. (IMG:style_emoticons/default/wink1.gif)
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lenwood
post Jun 24 2008, 09:16 AM
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QUOTE
This Onward Search post has some good information on search marketing salaries.


Very interesting. Is SEM a person that handles both SEO + PPC?
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Jill
post Jun 25 2008, 08:33 AM
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Is SEM a person that handles both SEO + PPC?


Very likely.
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Randy
post Jun 25 2008, 08:53 AM
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And possibly even conversion testing and ROI analysis some day. Not today for the most part, but in my humble opinion SEM should have a conversion/roi component.
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Sarah
post Jun 25 2008, 09:55 AM
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SEM = A person capable of:
  • PPC; strategy-research-implementation-monitoring-roi-client management-analysis-reporting
  • SEO; putting all the nice elements on a page in a nice way and getting a web page found for the correct terms-explaining Google is not your b**** but you sure as hell feel like Googles (usually to clients whose websites are 2 days old & not in the top results page yet....)
  • ANALYSIS; Learning the software & staying up to date with the latest toy it gives you (this is FUN), finding out that "Yay the traffic is coming in from natural sources and ROI is fab" OR "Oh crap will this ever work?"- this page isn't handling the conversion well, we need to make changes or split test
  • ANYTHING ELSE THAT YOUR CLIENT/COMPANY MARKETS ONLINE WITH
I can probably only do a couple of these well, but I'm SEM (IMG:style_emoticons/default/naughty.gif)
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