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> Microsoft Make An Offer To Buy Yahoo!
chrishirst
post Feb 1 2008, 06:58 AM
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Breaking report on Sky News (UK) is that Microsoft have offered £22.4 (GBP) billion to buy Yahoo!
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glengara
post Feb 1 2008, 07:13 AM
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I'd have bought Google :-)

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chrishirst
post Feb 1 2008, 08:09 AM
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this just up from ZDNet

http://news.zdnet.co.uk/software/0,1000000...39292565,00.htm
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Nueromancer
post Feb 1 2008, 11:00 AM
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QUOTE(glengara @ Feb 1 2008, 12:13 PM) *
I'd have bought Google :-)


Apart from the pesky multiple classes of shares - always a bit of a bad sign when some share holders are more equel than others
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BBCoach
post Feb 1 2008, 12:35 PM
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In a related story discussing Google's losses in NASDAQ Bloomberg posted this report.

What I found very interesting in that report are these statements:
QUOTE
"The traffic from social-networking sites has massive volume but very low user intent to buy something,'' said Jordan Rohan, an analyst at RBC Capital Markets in New York, who recommends buying Google shares. MySpace users are "there to communicate and share and express themselves. They're not necessarily there to buy a sweater or flat-screen TV.''

QUOTE
In 2006, Google forged an agreement with MySpace to provide online-search and advertising features on the site, the most visited social-networking service. The deal includes a guaranteed payment of $900 million over three years from Google to News Corp.
"No 'Killer' Way. I don't think we have the killer best way to advertise and monetize social networks yet,'' Google co-founder Sergey Brin said yesterday on a conference call with analysts. "Some of the things we were working on in Q4 didn't pan out, and there were some disappointments there.''
From my own tests on Facebook and MySpace I fully agree with these two statements. Also, a friend of mine works for BlockBuster and they made a deal with Facebook for $6 million with a glorious promise of making a windfall and it has been dismal in just the first quarter.


If you've tested these social networks as a potential marketing avenue, what have your results been?
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nethy
post Feb 5 2008, 12:54 AM
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Noone else has anything to say on this? I am surprised.

Rumers of a Google counterbid?

A Google Apple Merger? (then we'll have opposite mirrors)?

An apple counterbid?

Where's the gossipping spirit!
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nethy
post Feb 5 2008, 01:27 AM
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QUOTE(BBCoach @ Feb 2 2008, 04:35 AM) *
From my own tests on Facebook and MySpace I fully agree with these two statements. Also, a friend of mine works for BlockBuster and they made a deal with Facebook for $6 million with a glorious promise of making a windfall and it has been dismal in just the first quarter.


This is going off topic but I think its a really interesting issue that has a lot of (clueless) investors' (including google's?) dosh riding on it.

I'm no analyst but it seems the market has been taking a huge risk on yet-to-be-proven business models with this whole thing. A risk they may not be so keen on in hard times (now?).

IMO, the fundamental question is: "does advertising on these types of site inherantly suck or does using adverttising on these sites inherently suck as a substitute for google." I mean the products that are advertised & sold are ultimately infuenced by the advertisement oppurtunities availablefor selling them.

Coke sells well with superbowl ads. Mcdonalds does well with highway signs. Property investment courses do well on SERPS.

5 years ago virtually noone could 'afford' to pay $4 bucks for a search click. Now, any clicks you (you being Google of course) have will be snapped up faster than free range quail eggs.
That's because we (the marketers & the market under the influence of the adwords team) have adapted to the existence of adwords as a profitable place to market. That means our marketing strategy, inluding the products themselves, have evolved to be successful in this environment. Fortunately for Google, for many existing businesses, such an evolution has been possible.

-You can't really sell big macs with adwords. Maybe you can't sell a mortgage on facebook.
-You can't really get a searcher to look at a or a banner soyou can't sell burgers. They are in asking questions mode. Most SEM strategies provide answers to these questions of some sort.
Maybe twitterers are in play mode. Maybe you need to give the games. Lots of big (conventional media expert) companies have been trying to get their users to play online for years (my mobile phone company is doing something anoying at the moment) unseccessfully.

Anyway, BBcoach, I think you are asking the right questions.

Maybe these medias are uncomercialisable, but very little has proved to be that in the past.
If you could go to my mobile phone company's Chief and tell him that you can get 100k 18-25yr olds to play his game, there might be a check be a check in it for you.
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chrishirst
post Feb 5 2008, 02:02 AM
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QUOTE
Rumers of a Google counterbid?


http://news.zdnet.co.uk/internet/0,1000000...39292596,00.htm

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Randy
post Feb 5 2008, 03:03 AM
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I have to admit I find it quite funny when two behemoth's like MS and Google start arguing like petulant children. (IMG:style_emoticons/default/lol.gif) Especially when the arguments from both sides hold so much truth!

As I read the last ZD article Chris referenced I half expected it to contain quotes from each side like:

Drummond's post on the Google blog continued with, "Everyone must remember that our Corporate Philosophy has been and always will be 'Do No Evil', whereas Microsoft and it's business tactics have often been referred to as Evil Incarnate."

Microsoft executives countered with,"Anyone who believes an entity as secretive Google has been over its entire history has always told the truth, the whole truth and nothing but the truth are simply deluding themselves. Those people need to stop drinking the koolaid and realize Google obviously have ulterior motives for not wanting a real competitor to their global monopoly."

(IMG:style_emoticons/default/jester.gif)
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torka
post Feb 5 2008, 11:43 AM
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To which a senior executive at Google replied, "I know they are, but what are we?"

When asked to comment, Steve Balmer responded by sticking his thumbs in his ears and dancing around his office singing, "Neener, neener, neener!"

(IMG:style_emoticons/default/rolleyes.gif)

--Torka (IMG:style_emoticons/default/mf_prop.gif)
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Randy
post Feb 5 2008, 05:45 PM
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(IMG:style_emoticons/default/hysterical.gif)

Yeah, that's the way I picture the two offices too Torka, what with the barbs flying back and forth.

We need, no we DEMAND webcams in both locations! It would truly be entertaining, if we could only convince the lawyers to dispense with the need for a 7 second delay. With the writer's strike and nothing decent on TV anymore we poor consumers need something to keep us busy and out of trouble! (IMG:style_emoticons/default/wink1.gif)
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nethy
post Feb 5 2008, 06:30 PM
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Imagine the clash between Yahoo & MS. This could actually just sink em both.
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buymoney
post Feb 8 2008, 10:24 PM
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this is, then, going to be a big Yahoo VS Google battle...
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mini
post Feb 9 2008, 12:19 AM
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Hello all

It seems Microsoft is fully active these days. MS is also urging Nokia to use Windows operating system instead of Symbian.
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web
post Feb 9 2008, 04:49 PM
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WSJ broke the news of the rejection (they seem to be the first to get all Search Engine News)

Some observers are considering this rejection to be a negotiating stance for more money.

Several others including Google were considering getting involved in the bidding. HP and others decided against pursuing
an acquisition because the Yahoo's size, according to some insiders
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