 Diary Of 302 Re-direct |
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High Rankings Search Engine Optimization Forum > Technobabble > Technology and Coding > Redirects, 301s, 302, htaccess, mod_rewrite  |
 Dec 19 2007, 09:50 AM
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#1
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 HR 4  Group: Active Members Posts: 230 Joined: 24-May 06 User's local time: Feb 9 2010, 07:51 PM From: Welwyn Garden City Member No.: 11,873  |
I thought it might be interesting to document the transition of a 302 re-direct that I have currently implemented. Let me give you some background on the sites:
Old site - www.oldsite.com - Indexed in Google for many years - Ranking highly in MSN, Yahoo and Google for competitive keywords - Implemented 302 re-direct to new site on 19th December 2007 - IIS Sever type New site - www.newsite.com - New domain bought Feb 2007 - Home page index within Google but no meaningful content - Apache server type ------------------------------------------------------------------------------------------ 19 December 2007 302 Re-direct implemented from www.oldsite.com to www.newsite.com. |
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Dec 19 2007, 10:30 AM
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#2
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 Keep Asking, Keep Questioning, Keep Learning Group: Active Members Posts: 1,950 Joined: 24-May 07 User's local time: Feb 9 2010, 07:51 PM From: Worthing - England Member No.: 17,339 |
Is the new site only a temporary site?
As you have only done a temporary redirect! |
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Dec 19 2007, 11:27 AM
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#3
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 Vintage Babe  Group: Moderator Posts: 4,142 Joined: 31-July 03 User's local time: Feb 9 2010, 02:51 PM From: Triangle area, NC, USA, Earth (usually) Member No.: 89 |
1DMF, using a 302 initially is a way that one of our admins, Scottie, determined may help a site bypass the effects of the aging delay when it's moving from an old domain to a new one.
Basically, you leave the 302 in place until the new domain has aged sufficiently, at which point you switch over to a 301. More details in Scottie's article here. --Torka (IMG:style_emoticons/default/xmastree.gif) |
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Dec 19 2007, 11:44 AM
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#4
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Keep Asking, Keep Questioning, Keep Learning Group: Active Members Posts: 1,950 Joined: 24-May 07 User's local time: Feb 9 2010, 07:51 PM From: Worthing - England Member No.: 17,339 |
So , you temporarily redirect to allow for age delay.
What exactly is this age delay? You have a page indexed and ranked, you change the URL but the page and content is the same nothing else has changed, why does the page get re-assesed like it's a brand new page, and what about PR, as I understood 302 kills any inbound PR. That seems crazy, nothing has changed except the URL, and if URL's have no effect on SERPs , why does this happen? I'm confused - yup nothing knew there then! |
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Dec 19 2007, 01:47 PM
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#5
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 Convert Me!  Group: Admin Posts: 17,377 Joined: 17-August 03 User's local time: Feb 9 2010, 01:51 PM Member No.: 551 |
The working theory (which has been proven to work in the past) is that the 302 allows the Old Domain to continue ranking well, even though all traffic gets sent to the New Domain.
In the interim you work at getting links to the New Domain so that the Google Aging Delay (GAD in Randy-speak, as in egads! What (IMG:style_emoticons/default/censored.gif) happened?!?) clock starts ticking. Then once the GAD has run its course a year or so down the road, you switch the 302 to a 301 to transfer whatever latent ranking umph the Old Domain had over to the New Domain. I'm not entirely sure it's necessary anymore. I haven't tested it, but Jill made a post a week or two ago where some at Pubcon had indicated things may have changed in the way the search engines treat these situations. I think it probably needs more study. Hopefully Andy's chronicle will help with this study. |
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Dec 20 2007, 04:08 AM
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#6
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HR 4 Group: Active Members Posts: 230 Joined: 24-May 06 User's local time: Feb 9 2010, 07:51 PM From: Welwyn Garden City Member No.: 11,873 |
20th December 2007
New site name (not url - so BRAND NAME rather than www.brandname.com) shows in the SERPs old site URL for the brand name. |
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Dec 20 2007, 05:29 AM
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#7
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Keep Asking, Keep Questioning, Keep Learning Group: Active Members Posts: 1,950 Joined: 24-May 07 User's local time: Feb 9 2010, 07:51 PM From: Worthing - England Member No.: 17,339 |
Doesn't this all go even more screwy if your page content changed, as you are ranking for the old page?
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Dec 20 2007, 08:58 AM
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#8
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 High Rankings Advisor Group: Admin Posts: 29,201 Joined: 21-July 03 User's local time: Feb 9 2010, 02:51 PM From: Ashland, MA Member No.: 2 |
For the record...from what I understand from hearing people at the conferences who institute new domains all the time, the 301 is apparently working these days and you may not need the 302.
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Dec 24 2007, 04:56 AM
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#9
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HR 4 Group: Active Members Posts: 230 Joined: 24-May 06 User's local time: Feb 9 2010, 07:51 PM From: Welwyn Garden City Member No.: 11,873 |
December 24th 2007
A number of keywords are now showing up results in the SERPs for the new domain. |
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Dec 27 2007, 03:28 PM
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#10
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HR 4 Group: Active Members Posts: 230 Joined: 24-May 06 User's local time: Feb 9 2010, 07:51 PM From: Welwyn Garden City Member No.: 11,873 |
27th December 2007
A number of competitive keywords have entered higher on page 1 that the last site. The old domain still appears in the SERPs for target keywords but I assume this is only temporary and all results will migrate across very soon - assuming that this trend continues. _____________________________________________________________________________________ ___________ For some reason I can't edit my first post but I wanted to put this summary in: 19th December 2007 - 302 Re-direct implemented from www.oldsite.com to www.newsite.com. 20th December 2007 - New site name (not url - so BRAND NAME rather than www.brandname.com) shows in the SERPs old site URL for the brand name. (1 day) December 24th 2007 - A number of keywords are now showing up results in the SERPs for the new domain. (5 days) 27th December 2007 - A number of competitive keywords have entered higher on page 1 that the last site. The old domain still appears in the SERPs for target keywords but I assume this is only temporary and all results will migrate across very soon - assuming that this trend continues. (8 days) Search Engine Update Google - Fine Yahoo - Fine MSN - Positions moving down for old domain but not re-entering for new domain This post has been edited by Andy_Seo: Dec 27 2007, 04:06 PM |
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Jan 29 2008, 04:26 AM
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#11
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HR 4 Group: Active Members Posts: 230 Joined: 24-May 06 User's local time: Feb 9 2010, 07:51 PM From: Welwyn Garden City Member No.: 11,873 |
29th January 2008
--------------------- It's now been 41 days since the re-direct went live and the site has ranked highly for some of the keywords from the old site. The old site still has 6 pages within the index. The inbound links have not changed so they still point to the older site. Once these have been modified the re-directs will be changed to a 301. MSN is still not ranking for any terms, however the majority of the site is indexed. (41 Days) |
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