Word Position On The Keyword Phrase, Does It Matter? Options

[T.N]

Dears,

I hope you all are doing well.

I want to know either the position of any word in a keyword phrase matters to the power of that keyword phrase or not.

For example, ( X keyword phrases ) is better than ( Keyword phrases X ) or not?

tanking in consideration that X is the targeted keyword to have a better rank with (most important word on that keyword), also the whole keyword phrase is targeted too.

Thank you.

[Jill]

I'm confused by your question. You want to optimize for just a keyword (X)?

You should be optimizing instead for the keyword PHRASES. That is, words that are more than just 1 word.

[T.N]

Hi Jill,

my words was not clear,

I'll say it in another way..

as my past example, say if I'm optimizing a website for a local area, for example X,

so, does it matter to say ( X Car Parking ) or ( Car Parking X ) or ( Car Parking in X ) ?

that's what I mean,

Thanks

[Jill]

Each way that you phrase it is optimizing it for that particular order of the words.

[T.N]

Each way that you phrase it is optimizing it for that particular order of the words.

Thanks Jill for your reply,

but allow me to ask more,

which is better? I mean the word X be on the first or the last? or that depends on the way that users type the keyword phrase?

in other words, if the users were searching just for the keyword -as for my past example - ( Car Parking ) in general not for a specifc location, so, where is recommended to add the lcation X ? or that depends on the English language rules?

thnks agian.

[torka]

that depends on the way that users type the keyword phrase?

Yes.

that depends on the English language rules?

Yes, again. If they're only searching for the generic phrase (without "X", whatever that might be) it doesn't matter where "X" is, or if "X" is even there at all. But you want the phrase on the page to make sense and to read "naturally" to the site visitors. So, assuming they're reading in English and are familiar with rules of English grammar, that's what you'll want to do.

--Torka (IMG:style_emoticons/default/mf_prop.gif)

[T.N]

Thanks torka

[redsonia!]

T. N. -

I think you need to do some keyword /key phrase research. If I'm understanding your question correctly, the order does matter. But it will depend on each exact keyphrase which order is used.

For instance - red Mustang car, red car Mustang, Mustang car red - may all be the phrases you are optimizing for. You will need to do keyword research to determine which order gets the largest number of searches, etc.

With those 3 words, red Mustang car may be the most searched while the other 2 phrases are rarely searched.

You should do some research on the exact phrase(s) you are thinking of using and determine which order is searched the most. Try KeywordDiscovery or WordTracker, among others.

[Victor363]

Hi Everyone!

This is my first post; I owe my thanks to www.seroundtable.com/archives/014759.html to referring me over here to this forum.


If anyone here has any research on keyword placement, I would be grateful if you could post it here or IM it to me. This is something I've been wondering about for a while.


Here is my theory of keyword placement: you will get a SEO/ quality score boost if your keyword appears in the beginning of the headline. B
But an ingenious headline will always beat careful placement.


Let me illustrate this with an example:
Pretend you wish to buy a juggling kit, and search google for the keyword "JUGGLING KIT". What if juggling kits though were extremely hard to find, and in all likely hood, only one of your first 20 visited websites is relevant to you. What would you do then?

Well, if it was me, I would open up all 20 pages in firefox, and then spend a minute shuttling through them. When selling to people who search pages in this type of agreesive manner, you only have half a chance to give an impression of relevance.


Typeing in "Juggling kit" in Google; which headline takes less time to percieve as relevant?
ex
1) Dazzle your friends, and impress your family with a juggling kit

2) A juggline kit empowers you to dazzle your friends and family

Thus, #2 I believe would be ranked higher (all other things being equal), since the relevant keywords are in the beginning. Headlines are skimmed to.

This post has been edited by chrishirst: Sep 21 2007, 05:16 AM

Reason for edit: live link edited

[chrishirst]

But I'd bet on #1 getting more click throughs from interested customers.


and welcome to HR (IMG:style_emoticons/default/hi.gif)

[Jill]

By "headline" do you mean Title tag? If so, I would concentrate on having more than just the one phrase "juggling kit" in the Title tag for that page. What are the other phrases people use to mean the same thing?

Use your Meta description tag for the marketing aspect and to entice people to click.

[1dmf]

i'd agree Chris, even ignoring the spelling mistake in #2 , #1 makes me want to click it more!

it's not what you say , but 'what you say AND how you say it' - hmm why does that sound familiar (IMG:style_emoticons/default/hysterical.gif)

[copywriter]

Since the keyphrase is going to appear in bold, it will be quickly noticed no matter what order it falls in. I'd click #1 over #2.

And welcome! (IMG:style_emoticons/default/hi.gif)

This post has been edited by copywriter: Sep 21 2007, 04:32 PM

[Victor363]

Hello again!

Sorry for the confusion, PPC has been on my mind lately and I was referring to landing page headlines that couldn't be seen from the SERPS (i.e. the first time you see it is when you are on the page thus it couldn't have an affect on CTR). Sorry for the wreckless assumption; I should have read the post more carefully.

Thanks for the warm welcome to the forums though (IMG:style_emoticons/default/biggrin.gif)

[copywriter]

I'd still pick #1. If I've already typed a search query with "juggling kit" then clicked a PPC ad with a headline including "juggling kit" I'd be fairly confident that the page I landed on dealt with juggling kits (IMG:style_emoticons/default/smile.gif) I takes all of 2 seconds to read the headline so as long as juggling kit is in there somewhere, it wouldn't matter the order.

From an SEO standpoint, I've never seen any evidence that it matter where in the headline of a landing page the keyterms appeared.