Adwords Campaign Management Software?, not an exciting "topic" - I know! Options

[jd1976]

Hi there,

I'm starting a new adwords campaign with thousands of keywords. The Ad Title will need to be the same as the keyword (in most cases), so I'm wondering if there is any legit software that could aid me in setting this up?

thanks guys!

Pat

[suthra]

Dont rely on softwares, I manage more than 1 lakh keywords., Just use Google Adwords Editor.,
its enough

[jd1976]

Will Adwords Editor automatically make my keyword my ad Title? Is there a good way to do that?

thanks,
Pat

[Mel66]

You could use dynamic keyword insertion for this. Just put {keyword} or {KeyWord} for your title.

Melissa

[jd1976]

Is it that easy Mel?!!!! Does that work within adwords editor?

Wow - thanks a million - that's exactly the answer I was looking for!!!!!!

[Mel66]

It is easy, but I forgot to tell you that you need to include default text in case the keyword query is longer than the 25 character limit. So it should be

{KeyWord:Default Text}

And you may want different default text for different ad groups, depending on your copy and strategy.

I don't have Adwords Editor, so I can't answer that part of the question, but I'm sure someone else here can. I have heard that it's a great product - I just haven't had time to download it!

Melissa

[jd1976]

Again Mel - thanks! It seems to work.

ONe little issue I am running into is that sometimes my keyword is longer than the allowable title space (# of characters). Any suggestions?

thanks again (IMG:http://www.highrankings.com/forum/style_emoticons/default/smile.gif)

[Sarah]

I don't have Adwords Editor, so I can't answer that part of the question, but I'm sure someone else here can. I have heard that it's a great product - I just haven't had time to download it!

Melissa

Melissa,

Thanks for the heads up on the default, I hadn't realised that! But do get Editor, it has saved me hours of time, frustration and even made me see those little mistakes which need correcting in campaign set up. Trust me, you will love it!

Sarah

[jd1976]

Thank you Melissa and Sarah. I can't believe the agony you have saved me in trying to figure all of this out myself! (IMG:http://www.highrankings.com/forum/style_emoticons/default/smile.gif)

Do I get 1 more bonus question? ( I hope I do (IMG:http://www.highrankings.com/forum/style_emoticons/default/smile.gif) )

What's the best way to submit broad, phrase, and exact keywords? I am wanting all 3 types. I have a couple of ways to do it now, but they are annoying and cumbersome!

thanks yet again!

Pat

[Mel66]

ONe little issue I am running into is that sometimes my keyword is longer than the allowable title space (# of characters). Any suggestions?

That's why you'll need default text that is 25 characters or less. Google will substitute that for the actual keyword when the keyword is too long.

Re this question:
What's the best way to submit broad, phrase, and exact keywords?

This isn't always advisable. In my experience, most of the time it causes problems. So I don't do it any more. That said, there is probably a way in Editor to do that.

Melissa

[jd1976]

Melissa are you saying that if you are using all 3 kinds in a campaign that somehow that may give you a negative impact? I've never heard of this (interesting...)

[Mel66]

Google has told several experts that they do not recommend using all 3 match types of the same keyword.

For me, using all 3 match types had 2 negative consequences:
1. It seemed to dilute my conversion rate by not always showing the best match for the query. Conversion was better when I used only one match type.
2. It somehow seemed to boost our content network impressions and clicks, showing our ad on sites that weren't very relevant and causing content conversion to drop in many cases. This makes no sense, but when I pared the list down to only one match type per keyword, everything went back to normal.

Now I mostly use exact match, with some phrase and very little broad. YMMV, depending on your product, market, strategy, and whether you use content or not.

[jd1976]

Wow, you are obviously ontop of your testing...

I have already implemented your Adwords Title suggestions - and they are working great!!! I am so happy with all of your comments - I really appreciate it!

thanks again!

Patrick

[Mel66]

Glad I can help! (IMG:http://www.highrankings.com/forum/style_emoticons/default/cheers.gif)

[Art]

So it should be

{KeyWord:Default Text}

And you may want different default text for different ad groups, depending on your copy and strategy.

Melissa

Melissa
I used this method and seems to not to work. For example I used:

{KeyWord:Bed Breakfast London} for the first ad1 (20 characters with spaces)
B&B Central London - for the second ad2

I search for "B&B Central London" and the ad1 with the default text appeared on the search result.
I checked %Served and that time ad1 had a higher %.
Question: Why Adwords had used the default text instead of "Keyword" which in this case should be "B&B Central London" ?
Does it really work?

Thanks