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> Fortune 500 Sites Use Hidden Text To Fool Ses, <noscript>, hidden divs, etc.
Alan Perkins
post Dec 21 2005, 09:54 AM
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An interesting article revealing some spamateur techniques used by Fortune 500 companies:

A-List Web Sites Use Hidden Text to Fool Google, Yahoo! and MSN
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Posts in this topic
Alan Perkins   Fortune 500 Sites Use Hidden Text To Fool Ses   Dec 21 2005, 09:54 AM
Jill   What struck me as particularly peculiar was that t...   Dec 21 2005, 10:05 AM
SearchRank   I doubt it. We had a particular Fortune 500 client...   Dec 21 2005, 10:12 AM
Alan Perkins   Maybe so. But the companies in this article are p...   Dec 21 2005, 10:16 AM
qwerty   Some of these companies are big enough that they p...   Dec 21 2005, 10:21 AM
Alan Perkins   Fully agreed. Just put the text on the page (or o...   Dec 21 2005, 10:30 AM
SearchRank   What is ridiculous about this is that so often the...   Dec 21 2005, 10:27 AM
Robert813   I loved his analysis of H@rry and D@vid's ......   Dec 21 2005, 10:30 AM
hooperman   The GM Cars example that I looked at didn't lo...   Dec 21 2005, 11:04 AM
Alan Perkins   The GM Cars example that I looked at didn't lo...   Dec 21 2005, 11:19 AM
chrisbiber   what a great article. I loved the Briggs&Stra...   Dec 21 2005, 11:07 AM
Jill   Large companies have too much red tape involved wh...   Dec 21 2005, 11:14 AM
incrediblehelp   Yup. This is exactly where I start with every n...   Dec 21 2005, 12:49 PM
qwerty   It didn't really make a mess of the page, beca...   Dec 21 2005, 11:29 AM
hooperman   It certainly didn't look pretty! :spam:   Dec 21 2005, 11:29 AM
Jill   An easy way to usually view this sort of spam is t...   Dec 21 2005, 11:48 AM
Scottie   Funniest thing is... these companies don't NEE...   Dec 21 2005, 12:49 PM
incrediblehelp   That is my point above. They probably don't...   Dec 21 2005, 01:07 PM
Jill   I can actually understand if these were done by so...   Dec 21 2005, 01:43 PM
incrediblehelp   Yikes omg   Dec 21 2005, 02:03 PM
torka   Since we're talking Fortune 500 here, I'd ...   Dec 21 2005, 02:35 PM
Alan Perkins   Great word! :smart:...Coke spends Brazllians e...   Dec 22 2005, 04:25 AM
Jill   One thing to note, however, is even if a company i...   Dec 21 2005, 03:17 PM
Raphael   Color me unsurprised by all of this. Big money tal...   Dec 21 2005, 08:46 PM
projectphp   Yeh, web marketing for some businesses is a waste....   Dec 21 2005, 08:50 PM
Raphael   Y'know, I sat here for about 10 minutes tryi...   Dec 21 2005, 08:53 PM
qwerty   erm..... Would that be on the Sao Paulo or the Rio...   Dec 21 2005, 11:28 PM
projectphp   OFF...   Dec 22 2005, 06:35 AM
jonbaker   How do you use the text only cache?   Dec 27 2005, 03:18 AM
chrishirst   click the "cached" link in the SERP, the...   Dec 27 2005, 06:07 AM
Jill   As an FYI, the guy who "outed" the sites...   Dec 27 2005, 10:02 AM
Randy   I've not seen it cross any of the RSS feeds I ...   Dec 28 2005, 12:11 AM
qwerty   This is the only place I've seen it too, and I...   Dec 28 2005, 12:57 AM
Jill   And speaking of Matt Cutts... Mr. Medford believe...   Dec 31 2005, 10:07 AM
torka   It will be interesting to see if the comments ever...   Dec 31 2005, 06:33 PM
Jill   Well, according to Robert, to him, his comments ST...   Dec 31 2005, 09:22 PM
Randy   Who knows. Maybe Matt is saving it to do a blog a...   Dec 31 2005, 10:30 PM
Jill   But, Randy, can you explain why Robert can see his...   Dec 31 2005, 10:49 PM
Randy   It's just a cookie thang. Matt uses WordPres...   Dec 31 2005, 11:38 PM
torka   You are correct, sir! (insert Ed-McMahon-style...   Jan 1 2006, 01:45 AM
Jill   Randy, or someone, could you please go to Matt...   Jan 1 2006, 12:49 AM
Randy   Yours is in the same SEO Mistakes entry Jill? If ...   Jan 1 2006, 01:11 AM
Brian Turner   The blog thing - may see the words "Your comm...   Jan 1 2006, 07:41 AM
qwerty   Absolutely. <noscript> should be used so tha...   Jan 1 2006, 09:50 AM
torka   Only if the <noscript> is serving identical ...   Jan 1 2006, 10:19 AM
Jill   Not gray at all. You can use the noscript tag a...   Jan 1 2006, 10:29 AM
qwerty   There are visible comments in there made after you...   Jan 1 2006, 11:02 AM
Jill   Yep. Which is what makes the whole thing intere...   Jan 1 2006, 11:40 AM
Brian Turner   True, using hidden CSS attributes isn't exactl...   Jan 1 2006, 11:40 AM
Jill   Well, Brian, you may very well be right, which is ...   Jan 1 2006, 11:41 AM
Randy   If they think they are, they're evidently ri...   Jan 1 2006, 11:52 AM
Randy   Obviously this is true Jill. The sites in quest...   Jan 1 2006, 11:57 AM
qwerty   Google Mantra, v2.0: Do as little evil as is econo...   Jan 1 2006, 11:57 AM
Randy   :rofl: Economically expediate evil. Too funny Qw...   Jan 1 2006, 11:59 AM
Scottie   At Chicago SES 2004, there were plenty of examples...   Jan 1 2006, 12:09 PM
qwerty   I once posted a comment (without indicating what d...   Jan 1 2006, 12:21 PM
Jill   Which would be understandable. But, according t...   Jan 1 2006, 01:13 PM
qwerty   Either they're no longer reading here, or the...   Jan 1 2006, 01:22 PM
Jill   LOL...that's it! I betcha they are part ...   Jan 1 2006, 02:28 PM
harpsound   Jill try posting on an unrelated topic somewhere e...   Jan 1 2006, 04:02 PM
Jill   I have made a comment or two in the past. (I...   Jan 1 2006, 04:10 PM
qwerty   This is interesting... the link you posted points ...   Jan 1 2006, 04:39 PM
Jill   Perhaps some gaps could be explained by people pos...   Jan 1 2006, 04:45 PM
qwerty   Yeah, you're probably right. I hadn't take...   Jan 1 2006, 04:56 PM
incrediblehelp   Remember in WordPress once a author is approve by ...   Jan 1 2006, 07:22 PM
Jill   That's a very good point, Jaan, it might be ex...   Jan 1 2006, 08:07 PM
incrediblehelp   I know I posted a similar comment on TW, but I mus...   Jan 1 2006, 08:39 PM
Scottie   Matt hasn't posted in the thread since Dec 30....   Jan 1 2006, 09:38 PM
incrediblehelp   I agree, or the personal requests to Matt on ...   Jan 1 2006, 09:47 PM
qwerty   It would make a lot of sense for him to reconsider...   Jan 2 2006, 12:05 AM
robwatts   Agreed, he might as well allow all comments and ...   Jan 2 2006, 05:24 AM
Jill   Well, I really wish Robert Medford would post here...   Jan 2 2006, 12:15 AM
incrediblehelp   [Company removed] well that explains it a little. ...   Jan 2 2006, 12:31 AM
incrediblehelp   Sorry about adding the name Jill. I understand no...   Jan 2 2006, 10:55 AM
qwerty   Well, it looks like we may have an explanation for...   Jan 2 2006, 02:06 PM
Jill   Wonder if he'll delete all those flames once h...   Jan 2 2006, 03:15 PM
DonL   Having taken the time to read the searchengineopti...   Jan 5 2006, 10:16 AM
Alan Perkins   Welcome to the forums DonL :aloha: Obviously these...   Jan 5 2006, 11:16 AM
Jill   Yep, and I think that was said earlier in this t...   Jan 5 2006, 10:38 AM
Jill   Well, here's exactly what he said: In fact, I...   Jan 5 2006, 12:02 PM
Robert813   Here we have a company apparently engaging in on...   Jan 5 2006, 05:27 PM
qwerty   Matt was only commenting on a site that put the hi...   Jan 5 2006, 01:01 PM
Randy   Well it's all good then, right? :oops: Ma...   Jan 5 2006, 01:16 PM
Jill   Well, it's certainly confusing to me. I wou...   Jan 5 2006, 01:36 PM
Scottie   Sounds to me like he's saying they ignore text...   Jan 5 2006, 02:26 PM
Jill   That does sound like he's saying, but I thin...   Jan 5 2006, 04:22 PM
qwerty   Well, it goes to the intentions of the search engi...   Jan 5 2006, 05:42 PM
Jill   I don't have a problem with that. Now, if h...   Jan 5 2006, 06:00 PM
projectphp   To put it into biblical terms, a sin is a sin is a...   Jan 5 2006, 06:02 PM
Randy   :rofl: Not quite that bad Mike. Even though it...   Jan 5 2006, 06:31 PM
qwerty   But you're thinking in terms of punishment, Ra...   Jan 5 2006, 06:55 PM
Jill   There's also the option of allowing them to sh...   Jan 5 2006, 07:33 PM
Scottie   The bottom line is if you're a big, important ...   Jan 5 2006, 07:55 PM
Jill   That's not what Matt said though. Who to be...   Jan 5 2006, 08:16 PM
torka   I'm going to have to go with Scottie on this o...   Jan 6 2006, 09:29 AM
Jill   omg ya think Matt is not being completely honest? ...   Jan 6 2006, 09:36 AM
torka   Depends on how you define the words "not,...   Jan 6 2006, 10:45 AM
qwerty   We made SEW's list of the threads of the week,...   Jan 6 2006, 11:01 AM
Jill   Doubt it. He doesn't seem to like us for some ...   Jan 6 2006, 11:36 AM
foreignthinker   Several people touched on this, but since contextu...   Jan 9 2006, 01:50 PM
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