 Repeating Text In Multiple Titles |
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 Sep 9 2005, 11:43 AM
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#1
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HR 1  Group: Members Posts: 6 Joined: 8-September 05 User's local time: Feb 9 2010, 02:23 PM Member No.: 8,618  |
You'll notice that on some high-profile sites, SERPs will return pages like:
Company Name - Article Topic Company Name - Another Article Topic Company Name - Yet Another Article Topic My question: Is having the text "Company Name - " in every HTML document title a bad thing? This is what I currently do, because I'm trying to brand my name. But I don't want to at the expense of search results. |
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Sep 9 2005, 12:09 PM
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#2
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 HR 5 Group: Active Members Posts: 466 Joined: 20-November 03 User's local time: Feb 9 2010, 12:23 PM From: Keene, NH Member No.: 1,387 |
No, not at all. If branding is important to your site then by all means live your co. name in the title. Are you getting your targeted keywords in the title as well though?
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Sep 9 2005, 12:40 PM
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#3
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 HR 7 Group: Active Members Posts: 2,333 Joined: 13-August 03 User's local time: Feb 9 2010, 11:23 AM From: Phoenix, AZ Member No.: 501 |
It is perfectly fine to include company name in all your title tags. Myself - I like to place them after the title of the page like this:
Title of Page | Acme, Inc. |
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Sep 9 2005, 12:55 PM
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#4
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HR 1 Group: Members Posts: 6 Joined: 8-September 05 User's local time: Feb 9 2010, 02:23 PM Member No.: 8,618 |
QUOTE(AlDugan @ Sep 9 2005, 01:09 PM) No, not at all. If branding is important to your site then by all means live your co. name in the title. Are you getting your targeted keywords in the title as well though?  Yup, I do have all the keywords in the title. I was concerned that the branding of the name would somehow detract relevance from the (more important) keywords. Thanks! |
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Sep 9 2005, 01:05 PM
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#5
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HR 5 Group: Active Members Posts: 466 Joined: 20-November 03 User's local time: Feb 9 2010, 12:23 PM From: Keene, NH Member No.: 1,387 |
Some people do think having non-relevant extra words in your titles can lower you rankings but in my experience this assumption is minimal at best (I have hundreds of first page rankings withthe company name in the title.)
I also agree with Dave, I prefer to put the keyword relevant stuff first and then the company name. |
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Sep 9 2005, 01:21 PM
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#6
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 Convert Me!  Group: Admin Posts: 17,377 Joined: 17-August 03 User's local time: Feb 9 2010, 12:23 PM Member No.: 551 |
Welcome abkaiser ! (IMG:http://www.highrankings.com/forum/style_emoticons/default/hi.gif)
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Sep 9 2005, 02:34 PM
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#7
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HR 2 Group: Banned Posts: 41 Joined: 7-July 05 User's local time: Feb 9 2010, 02:23 PM Member No.: 7,967 |
I would like to add to this question. Is it true to make each title specific to the page? I have about 20 pages and am about to emabark on making each title on each page different.
R |
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Sep 9 2005, 02:49 PM
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#8
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HR 1 Group: Members Posts: 6 Joined: 8-September 05 User's local time: Feb 9 2010, 02:23 PM Member No.: 8,618 |
QUOTE(Randy @ Sep 9 2005, 02:21 PM) Thanks Randy. Good to be here! |
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Sep 9 2005, 02:51 PM
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#9
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HR 7 Group: Active Members Posts: 2,333 Joined: 13-August 03 User's local time: Feb 9 2010, 11:23 AM From: Phoenix, AZ Member No.: 501 |
QUOTE(NeilPeartRocks @ Sep 9 2005, 11:34 AM) I would like to add to this question. Is it true to make each title specific to the page? I have about 20 pages and am about to emabark on making each title on each page different. R Right! Okay to keep same company name in title but each title tag should be different and unique to page. That is one reason why I like having company name listed after title of page... something like this: Unique Title 1 | Acme, Inc. Unique Title 2 | Acme, Inc. etc. BTW - I like your user name "NeilPeartRocks" which is certainly true! (IMG:http://www.highrankings.com/forum/style_emoticons/default/smile.gif) |
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Sep 9 2005, 02:56 PM
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#10
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 HR 3 Group: Banned Posts: 55 Joined: 30-March 05 User's local time: Feb 9 2010, 11:23 AM From: Calgary, Alberta, Canada Member No.: 7,034 |
The following are not MY words, I just received them from Expert Dan Thies in his SEO Research Labs newsletter in July.
"For years, SEO consultants have debated whether keywords or branding should take priority in page TITLE tags. Given the following two choices, which is better? Site Name | search term, search term, search term search term, search term, search term | Site Name Of course, there are many variations on the two themes, and testing is required to get the best ranking value from your title tags. The second variation is known to rank a little better in general, but some folks insist that the branding value of the site name makes it more important. After studying log file data from many websites, we've concluded that "keywords first" is the way to go. Not only does this format consistently rank better, but within the data we analyzed, "keyword first" listings had an 18% higher click through rate for the same position. " I personally have not done this yet, but mostly because I forget about it until I read this post. Sorry, I just had to fix the spelling on Dan's name --qwerty This post has been edited by qwerty: Sep 9 2005, 03:08 PM |
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Sep 9 2005, 04:12 PM
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#11
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HR 2 Group: Active Members Posts: 20 Joined: 7-September 05 User's local time: Feb 9 2010, 06:23 PM Member No.: 8,599 |
Keyword Prominence
Prominence is a measure of keyword importance that indicates how close a keyword is to the beginning of the analyzed page area (e.g. page title). I agree with jimm that "keywords first" is the way to go. (IMG:http://www.highrankings.com/forum/style_emoticons/default/angel_not.gif) |
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Sep 9 2005, 05:41 PM
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#12
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 High Rankings Advisor Group: Admin Posts: 29,201 Joined: 21-July 03 User's local time: Feb 9 2010, 01:23 PM From: Ashland, MA Member No.: 2 |
Wow, good info from Dan! I need to start reading his stuff more often! Where was that stuff mentioned about the Titles?
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Sep 10 2005, 06:34 PM
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#13
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HR 2 Group: Active Members Posts: 35 Joined: 21-October 03 User's local time: Feb 9 2010, 11:53 PM From: India Member No.: 1,137 |
This may be out of track but I want to know How I can subscribe to Dan Thies newsletters?
!! APOLOGIES !! |
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Sep 10 2005, 06:55 PM
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#14
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 HR 9  Group: Moderator Posts: 4,356 Joined: 13-August 03 User's local time: Feb 9 2010, 06:23 PM From: Blackpool UK Member No.: 492 |
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Sep 11 2005, 09:25 AM
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#15
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HR 1 Group: Members Posts: 6 Joined: 8-September 05 User's local time: Feb 9 2010, 02:23 PM Member No.: 8,618 |
Interesting... I just noticed that Google themselves do the company-name-then-keywords title order. Google site:answers.google.com for examples.
If it really made any difference, I would think Google would optimize for their own engine. |
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