High Rankings Search Engine Optimization ForumHigh Rankings Advisor Search Marketing Newsletter

Welcome Guest ( Log In | Register )

Important Announcement: *Written SEO Website Reviews Available*
 
 Reply to this topicStart new topic
> Overture Services To Become Yahoo! Search Marketin, Whatever was wrong with Goto?
Alan Perkins
post Mar 1 2005, 09:40 AM
Post #1


Token male admin
Group Icon

Group: Admin
Posts: 1,447
Joined: 28-July 03
User's local time:
Aug 1 2010, 01:02 AM
From: UK
Member No.: 45
QUOTE
SUNNYVALE, [March 1, 2005] – Overture Services, Inc., a wholly-owned subsidiary of Yahoo Inc. (NASDAQ: YHOO) today announced that it will be re-branded Yahoo! Search Marketing Solutions and will bring together its sponsored search offerings and Yahoo!’s listings submit products under the new banner.
more...
Go to the top of the page
 
+Quote Post
qwerty
post Mar 1 2005, 12:18 PM
Post #2


HR 10
Group Icon

Group: Moderator
Posts: 7,770
Joined: 24-July 03
User's local time:
Jul 31 2010, 08:02 PM
From: Somerville, MA
Member No.: 22
i never thought "Overture" was a very good name, anyway.
Go to the top of the page
 
+Quote Post
Randy
post Mar 1 2005, 01:06 PM
Post #3


Convert Me!
Group Icon

Group: Admin
Posts: 17,540
Joined: 17-August 03
User's local time:
Jul 31 2010, 07:02 PM
Member No.: 551
I just hope they don't start calling it Y!SMS or something as goofy like they did Y!Q the contextual search offered by Yahoo that was released a little bit ago.

I realize that it's a trademark and all of that, but lose the exclamation already. It's not like they're new kids on the block and need to create excitement with the "!"
Go to the top of the page
 
+Quote Post
Jill
post Mar 1 2005, 02:59 PM
Post #4


High Rankings Advisor
Group Icon

Group: Admin
Posts: 29,889
Joined: 21-July 03
User's local time:
Jul 31 2010, 08:02 PM
From: Ashland, MA
Member No.: 2
That's really amusing, considering all the hard work they did to rebrand GoTo into Overture!

Guess they just love to rebrand!
Go to the top of the page
 
+Quote Post
raymondberthier
post Mar 2 2005, 06:08 AM
Post #5


HR 3
***

Group: Active Members
Posts: 76
Joined: 31-July 03
User's local time:
Jul 31 2010, 08:02 PM
From: North Yorkshire, UK
Member No.: 112
What a waste indeed in branding efforts.. And I am not sure it's fair for Overture's partners (might be embarassing for some search engines.. )
Cheers,
Johann
Go to the top of the page
 
+Quote Post
Haystack
post Mar 2 2005, 10:54 AM
Post #6


HR 7
Group Icon

Group: Moderator
Posts: 1,980
Joined: 24-July 03
User's local time:
Jul 31 2010, 06:02 PM
From: Minneapolis, MN
Member No.: 16
Discussions revolving around "I want to appear on Yahoo" will be simpler for me if I don't have to introduce the Overture brand into the discussion.

Jill, the branding change to Overture happened before Yahoo got into the game.

Interesting point, Johann. How will MSN feel about using Yahoo! results instead of Overture on their search engine?
Go to the top of the page
 
+Quote Post
projectphp
post Mar 2 2005, 07:16 PM
Post #7


Lost in Translation
Group Icon

Group: Moderator
Posts: 2,202
Joined: 5-August 03
User's local time:
Aug 1 2010, 11:02 AM
From: Sydney Australia
Member No.: 283
Crazy move. There goes MSN as an advertiser, and pretty soon I would think.
Go to the top of the page
 
+Quote Post
sweepthelegnate
post Mar 2 2005, 08:58 PM
Post #8


HR 6
******

Group: Active Members
Posts: 903
Joined: 18-January 04
User's local time:
Jul 31 2010, 09:02 PM
From: Dallas, Texas
Member No.: 1,965
maybe msn is already poised for a jump anyway? and yahoo figured why not brand with our name in it...
Go to the top of the page
 
+Quote Post
Hyperformance
post Mar 3 2005, 04:08 AM
Post #9


HR 6
******

Group: Active Members
Posts: 634
Joined: 19-July 04
User's local time:
Jul 31 2010, 07:02 PM
From: Chicago, Illinois
Member No.: 4,420
I had to say, I was surprised myself. It not only had it's own 'brand', but that (IMO) made it attractive to other directories..instead of branding Yahoo! somewhere on their site, it came off as Overture... now some (SE's) may well re-think their PPC feeds/alliances...or what is required to use those results.

Along the same lines, and without beginning a new post - I read that Lycos is going to be moving to the Ask Jeeves Engine for results at the end of their current contract with Yahoo!... interesting too.

- Scott
Go to the top of the page
 
+Quote Post
magellan
post Mar 3 2005, 04:25 AM
Post #10


HR 4
****

Group: Active Members
Posts: 217
Joined: 5-February 04
User's local time:
Aug 1 2010, 12:02 AM
Member No.: 2,343
I always preferred GoTo and I am sure MSN won't be amused.

Ask Jeeves may even try and buy Lycos yet to increase their market share further.
Go to the top of the page
 
+Quote Post
projectphp
post Mar 3 2005, 05:59 AM
Post #11


Lost in Translation
Group Icon

Group: Moderator
Posts: 2,202
Joined: 5-August 03
User's local time:
Aug 1 2010, 11:02 AM
From: Sydney Australia
Member No.: 283
You know, this makes Google even more attractive, in terms of syndicated results.

Yahoo's biggest advantage was that the Overture Brand offerred no competition. Without that, surely the deciding factor is now expected revenue, as both programmes help a major competitor's branding.

AdWords (AFAIK) has more users, and has an automated system that enables more keywords to be bid on. Surely that would make it more attractive than Yahoo in head to head syndication contests.

I really don't think this is a great move myself, but then re-branding always did go over my head. I don't get what the expected gain of this move is.

Ahh, I re-read the release. Seems that the big reason for this is to:
QUOTE
Unifying all of our search marketing and related products under one banner and one common approach reflects our commitment to integrate and simplify online advertising..

So it seems to me to be a way to leverage off the positive brand and belief in SEM, and build additional customers for Banners etc. Not a bad idea, but the question i have is will this increase revenue from other revenue streams, or hurt their SEM revenue?

I can see where unifying all the email and contact addresses of all Yahoo advertising customers would have tremendous appeal, and be tantalisingly tempting. However, only time will tell what affect this has on total advertising revenue, and this may be a case of biting off your nose to spite your face.
Go to the top of the page
 
+Quote Post
bwelford
post Mar 3 2005, 07:36 AM
Post #12


HR 5
*****

Group: Active Members
Posts: 482
Joined: 24-July 03
User's local time:
Jul 31 2010, 05:02 PM
From: Langley, British Columbia, Canada
Member No.: 18
'Yahoo! Search Marketing Solutions' Well they're half-way there. I'm a 'focus, focus, focus' advocate so I think it's positive to bring it under the umbrella. Now all they've got to do is think of a name. Mm...

I'm wondering how many people at Microsoft are thinking of their own brand of contextual advertizing and when they'll come onto the marketplace. It would seem to be a no-brainer. After all that Market on MSN Search web page is pretty thin at the moment.
Go to the top of the page
 
+Quote Post
« Next Oldest · Industry News · Next Newest »
 

  
 Fast ReplyReply to this topicStart new topic
1 User(s) are reading this topic (1 Guests and 0 Anonymous Users)
0 Members:

 

Display Mode: Standard · Switch to: Linear+ · Switch to: Outline

Track this topic · Email this topic · Print this topic · Subscribe to this forum

This forum is sponsored by High Rankings, a Boston SEO Agency
- Lo-Fi Version Time is now: 31st July 2010 - 07:02 PM