I thought it was strange that Google does not disclose the percentage that your receive from Clicks on their Ad Sense advertisement on your site.
Why is this?
How much can the revenues from this and the Google Search actually be?
Lets say I have a site with 10,000 hits per day...maybe 1% or 100 clicks on Google Adsense advertisers each day. If these sites are paying about $0.20c per click google would be getting about $20.00 per day. Would the site owner get 25% or $5.00?
Any case studies would be highly appreciated.
Cheers,
Colin
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What Does Adsense Pay?
Started by
Colin Colenso
, Oct 05 2004 01:59 PM
4 replies to this topic
#2
Haystack
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Posted 05 October 2004 - 02:24 PM
Google has little to nothing to gain from releasing their revenue share percentage. It may vary by term (higher share on higher priced clicks perhaps?), or it may vary by publisher. We don't know.
It's against Google's terms of service to discuss the numbers involved so you probably won't find many (if any) case studies discussing figures.
It's against Google's terms of service to discuss the numbers involved so you probably won't find many (if any) case studies discussing figures.
#3
Colin Colenso
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Posted 05 October 2004 - 02:27 PM
I imagine that they'll have to share this information eventually as competitive services realise they can take google's business by offering a larger percentage.
#4
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Posted 05 October 2004 - 02:35 PM
How can other companies offer a larger percentage when they don't know what Google's percentage is?
Of course, the other factors influencing the value to publishers is the size of the advertiser network. It doesn't matter what the percentage is if there are no ads to serve or no competition to drive up the ad prices.
Of course, the other factors influencing the value to publishers is the size of the advertiser network. It doesn't matter what the percentage is if there are no ads to serve or no competition to drive up the ad prices.
#5
Colin Colenso
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Posted 05 October 2004 - 02:55 PM
QUOTE(Haystack @ Oct 5 2004, 03:35 PM)
How can other companies offer a larger percentage when they don't know what Google's percentage is?
Of course, the other factors influencing the value to publishers is the size of the advertiser network. It doesn't matter what the percentage is if there are no ads to serve or no competition to drive up the ad prices.
Of course, the other factors influencing the value to publishers is the size of the advertiser network. It doesn't matter what the percentage is if there are no ads to serve or no competition to drive up the ad prices.
I'm pretty sure there will be competitors on the scene shortly enough. Could be Overture or even specific industry advertising programs which could merge into major competition.
Google's percentages will be gradually worked out by those who study the info in depth. Also, website owners will be able to run comparisons from returns between google adsense and other banner advertisers. Tracking click throughs and revenues soon enough a clear picture will emerge about whose rates are higher or lower.
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