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Top Navigation Links
Posted 23 September 2003 - 12:56 PM
Now they're looking at what else can be done and decided they want to change the top navigation from corporate navigation, where the only navigation link specific to data recovery is "Data Recovery" as a roll-over pop-down on third level navigation, to navigation on their section being all Data Recovery specific so they're able to use links that have keywords in them.
I have three questions:
1) Does a domain www.companynamedatarecovery.com really help? With all the words smashed together I don't understand how a search engine could decide what the keywords are "panyna" or "medat" or "cove" instead of "data recovery" as it was hoped.
2) Do spiders look at all links with the same weight of importance or are navigational links given more emphasis than in-text body links?
3) Will changing these links possibly have a huge effect or an itsy bitsy one that probably isn't worth the effort?
I have advised them that working on their content and getting testimonials is a better way to spend their efforts. Which, by the way, I've learned from you all is the most important thing, thanks guys!
Posted 23 September 2003 - 02:06 PM
Changing domain names to get keywords in them is not a good idea, in my opinion.
You might want to read through some of the other threads here as we've discussed keyword-rich domains numerous times over the past few months since we've been open for business!
Posted 23 September 2003 - 02:10 PM
To answer one of your questions, a link is a link, regardless of where it appears on the page. A search engine spider doesn't differentiate between a navigational section and a text section.
Posted 23 September 2003 - 02:12 PM
Seems to me you are on the right track--if the traffic is up and things are going smoothly, why mess with the domain name?
As long as they have KW rich content, changing the domain isn't gonna do all that much (read the other threads like Jill said).
I'm sure you are familiar with the next piece of advice--lots of good quality relevant links!
Good luck Tamra!
Posted 23 September 2003 - 02:35 PM
Thanks for all your comments, I appreciate it!
Posted 23 September 2003 - 06:11 PM
Think of this: At what point did you (your company) decide to think about a keyword rich domain name? The answer is : Now that you know about SEO you think about keyword rich domain names.
Most web sites that have keyword rich domain names are web sites that are already optimized. So they rank high. Not because of the domain name, but because of the optimization. It may seem logical to conclude that having a keyword rich domain name helps, but that conclusion is not so logical as it may seem.
Perhaps in the past it may have worked, but I don't believe it works now. In any way,.. it has no influence as far as I can tell.
If your company name is a keyword, then it is smart to use,..
Posted 23 September 2003 - 11:58 PM
the department has certainly wasted thier time in changing their domain name as the search engines are going to parse that as one big long word only. Now if they had put the -s in as Peter suggested they might parse the words individually, and that might result in some recognition in inbound link which only use the URL as a link.
It still better to get inbound links of the type <a href="domain.com>keywords</a>.
Posted 24 September 2003 - 10:06 AM
A keyword rich domain does help, but once you get more than two words it is definitely a double edged sword.
The way it helps the most is through anchor text.
Lets say I linked to Jill's site.
Google will parse out these keywords "http www highrankings com"
Now lets pretend that Jill had the domain seo-help.com
Google will parse out "http www seo help com."
Considering how important anchor text is this can be a significant help if you get alot of incoming links that use your URL as your anchor text (such as most links from forums).
However once you get more hyphens such as:
It starts to look spammy in the SERPs and people will be less likely to click. Not because hyphens are inherently spammy -- but because blatant overoptimization usually accompanies poor content and people start associating one with the other.
If you do not plan to optimize your homepage this is also a non-issue. Why would you ever not want to optimize your homepage? Well say you have a site about "sports" will you ever get to the top for that keyword? Not likely considering the billion dollar media conglomerates that hold those positions. So instead you can focus on optimizing your subpages (something most big companies fail to do) and name your site something memorable. Since you can always put keywords in the file and directory names as mentioned above your subpages can still get this benefit.
In your specific situation there is a third issue -- being established. If you already have an established site changing your domain is almost always a bad idea. If you want a keyword rich domain that is something you need to think about before you build your site.
Posted 24 September 2003 - 10:08 AM
Because they think I'm wrong on the domain name I'm having a difficult time getting them to listen to my other suggestions for improvement. Namely, they have added a lot of spam (commented out tags) to their pages which I keep telling them will hurt in the long run, it's hard to convince them though because their competitors are all doing it.
That's why I'm hesitant to have the site reviewed - I know that will be the thing that catches everyone's attention. Is there a spot to put in a disclaimer when I submit it?
Posted 24 September 2003 - 10:17 AM
Why don't you show them this thread. This is a very good SEO forum, owned by one of the best SEO consultants in the business.
That should give some confirmation of what you are saying.
Posted 24 September 2003 - 10:19 AM
Posted 24 September 2003 - 10:26 AM
Most places parse _ as a space as it should be.
Thanks for confirming my view point, I love being validated! One more question about the directory structure, is a "_" treated the same as a "-" in a subdirectory name?
Google does not.
IMO this is an oversight on Google's part since in the technical world an underscore is the proper substitute when you can't use a space going back (in my memory -- I'm sure the practice is older than that) to when you couldn't put spaces in filenames.
The reason an underscore is better is because hyphens have other uses, underscores do not.
For instance if I were to write "Catherine-Zeta-Jones," you have no idea if she hyphenates her last name or if I was simply substituting a space.
In contrast if I wrote "Catherine_Zeta-Jones," it would be quite obvious that the hyphen was meant as a hyphen. (I'm not actually sure if she hyphenates or not but you get the picture).
Still, because Google doesn't parse out underscores, you should use hyphens.
Posted 24 September 2003 - 10:56 AM
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