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Sempo Appoints 3 New Advisory Board Members
Posted 29 September 2004 - 10:50 AM
The new SEMPO Advisory Board members are Chris LaSala, the Search Engine Marketing Channel Manager at Google; Neg Norton, the President of the Yellow Pages Integrated Media Association, and Safa Rashtchy; a managing director of Piper Jaffray and well known industry analyst.
Posted 29 September 2004 - 11:30 AM
Posted 29 September 2004 - 11:36 AM
I think it was also to make up for Danny and Chris S. dropping out of their advisory capacities.
Posted 30 September 2004 - 04:09 PM
The members may get a thrill by being associated with them. But as they have nothing in common with the members and have had nil previous dialogue or contact with them, how are they likely to do anything worthwhile for them?
So the same thing applies as always with SEMPO... the organisation tries to make itself look good in the press with people who may get quoted i.e. it's about promoting the people who run the thing and nothing to do with the members... again!
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