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Ppc And Affiliate Marketing
Posted 28 September 2004 - 03:25 PM
Surely this is not what google wants? Is it relevant if you type in 'buy TV' and 5 ebay links come up on the right?
I've got a feeling google may ban affiliate advertising using ppc. It's surely not in their interests. They would want to see 8 different sites on the right, not 6 of the same.
Posted 28 September 2004 - 04:35 PM
Posted 28 September 2004 - 04:37 PM
The question is, what could google really do? You could easily reroute your link through your own domain and onto an affiliate.
Posted 28 September 2004 - 04:42 PM
Posted 28 September 2004 - 04:45 PM
But google keep going on about 'relevancy'. They seem to pursue that above anything else. Question is, will they pursue it at the cost of loss of hundreds of millions of dollars?!
Posted 28 September 2004 - 05:14 PM
However, if they detect a drop-off in PPC click through rates, I'm sure they'll take steps to improve relevancy of ads overall. If people start ignoring the right margin of the page, revenues could drop substantially. I don't see that happening, but if it did, things will definitely get shaken up.
Posted 29 September 2004 - 08:06 PM
Posted 01 October 2004 - 12:52 PM
It maximizes Adwords and Overture's revenue to let the affiliates play. Sure, there may be some restrictions placed on how many affiliates may bid on the same thing, but beyond this, I predict they are here to stay.
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