My big concern is about actual content.
Do SEs rank a page lower if they see that part of its content (over time) keeps changing?
While part of the page is static and will never change, will my efforts be undermined by the fact that part of the page has content that will always change (dynamic)?
Will the ranking itself be undermined by the presence of dyamic copy / content?
The way the site is built, I have dynamic urls with static content - and my understanding is that the dynamic urls should be changed to static urls using a number of techniques like path_name, .htaccess, etc.
Does the ranking get affected by the combination of copy/content I'm going to have (mostly static with some dynamic)?
I would really appreciate help and/or insight - cause I dont want to do all this work and have it be nullified by technology.
(oh these are cute smileys..)









