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Problem With Page Optimization
Posted 22 September 2003 - 03:15 PM
High rankings is now my favorite SEO forum! So easy to navigate, great info and such a nice tone.
Question: I created a page for a client on buying used cars. I did research and identified this phrase "buying used cars" as very high. I discovered that "used" is a stop word. Could that be hurting my optimization efforts? I have low ranking with the page.
Posted 22 September 2003 - 03:53 PM
In looking through the results for those terms, it sure looks like those phrases/terms are quite competitive so it will take more than coding the site properly to rank competitively. You'll definitely need to shoot for a comparable number of inbound links, and that will take some time.
Posted 22 September 2003 - 03:54 PM
I would say "used" is a very competitive word. So is "buying used cars" for that matter. You're going to have to have a heck of a lot of good quality external links to your site to rank well for that phrase.
What you may have to do is target specific makes and models.
"buying used Ford cars"
"buying use cars in Arizona"
You can use Wordtracker or Overture's Term Suggestions List to see what people are actually searching for.
Good luck to you!
Posted 22 September 2003 - 04:22 PM
"buying used cars" KEI: 113.805 Count: 1221 24 Hours: 377 Competing: 13100
Looks pretty reasonable to me, although I'll be the first to tell you that I'm an SEO copywriter and NOT an SEO... <big difference>. However, I've seen success come from more competitive terms.
Can you give us the URL?
Posted 22 September 2003 - 07:35 PM
Glad you've found a home here!
As the others have said, don't worry about it being a stop word. Even actual stop words can be used within a phrase and optimized for.
Posted 23 September 2003 - 12:36 PM
I saw that search engine world had defined "used" as a stop word, so thought that might be problem. I have high keyword density on the page for both "used cars" and "buying used cars" (16%), but the links are definitely the issue, I think.
Edited by Jill, 23 September 2003 - 12:49 PM.
Posted 23 September 2003 - 04:25 PM
Your keyword saturation looks good on the site. Thanks for sharing the URL.
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