Aww Dan tell me it's not so... Isn't that considered a little spammy?
I know you're just yankin' my chain, but no, it's not spammy, it's advertising.
The ad was for an article on how to prepare your site for submission to Yahoo, how to find the right category, and how to write an appropriate description. The title of the article was the headline for my listing, and the description said that it was a free tutorial on how to get a Yahoo listing. Which is what it was.
15-20% of those who clicked on through signed up for my newsletter, so I guess they were interested. At the time, I made about a nickel a subscriber every month, and that's just the "instant hit" from the affiliate programs I promoted in each issue. So it was a nice profitable campaign.
Technically speaking, it was GoTo, not Overture, since they hadn't changed their name yet.
Just guessing here, but I would think that overture stopped allowing his bid on this keyword.
Are you kidding? Those money-grubbers will take action on anything:Click Here To Search Overture for "Yahoo" Right Now!
why did you stop?
I stopped because they started looking for nickels instead of pennies, and then the bidding wars started. It probably costs $2 or so to get your ad shown for that search term nowadays.
I've also done very well advertising with product names. For example, a nickel bid for "Autoresponder Magic" when that was new, and all these idiots were trying to sell it through PPC ads. I was giving it away as a signup bonus, so my ad said "Get Autoresponder Magic Free!" I didn't have to bid my way to the top spot to get the clicks.
<added>Yahoo doesn't show Overture listings if you search for "Yahoo" or "Google," but they do if you search for "Overture."</added>