Hey Php - Thank you for your input. Your compliments and comments are well founded...
I write these periodic articles to assist businesses online, hopefully getting them thinking and pointing them in the right direction.
I agree that the Title of the second one could be more clear - subliminally I was also trying to imbed the point of "owning your category online" and some of what it takes to do that. As I read back over that article, I agree with you, and since I run my articles by only a few people before publishing it, maybe I'll start having them reviewed here first as well

- my proofers are not from this industry and that too has it's value.
They exist to assist, they also drive some traffic (qualified to a degree), these distributed articles also build our incoming links, and yes, I do have a newsletter but leave it out (in articles) as some sites will not publish them if I sell myself too strongly. I also hope they help establish some credibility...? Why? - Because I have been working on a book, and upon completion hope to have supporters and buyers.
Hence: "If poeple like your stuff, they may sign up!"
BTW - The exchange rate for this kind of input is highly valued here, and I appreciate your taking the time. Your input is exactly the type I was looking for -
Your 2 cents equals better articles as I continue to grow - Thanks again.