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Ppc Shopping Sites...which Is The Best.
Posted 24 September 2004 - 12:35 PM
You have to try www.smarter.com comparison shopping engine-computer and electronics focus.
Launched on July 1st with 200+ merchants, great customer service, lots of traffic, competitive minimum CPC rates and they have a bonus offer on at the moment just in time to get you started for Q4.
Posted 24 September 2004 - 01:03 PM
Posted 24 September 2004 - 01:05 PM
A little bit of time learning how they work and how they rank is time well spent from what I have seen.
Posted 26 September 2004 - 09:41 AM
I've tried Shopping.Yahoo.com, Shopping.com, BizRate.com, NexTag.com, and Froogle.com. I've found good results from all but NexTag for all clients. Here are a couple common denominators among all the campaigns we've run:
1. The client's web site needs to have good navigation so that visiters don't get lost.
2. The client's products must be competitively priced for both the product, shipping and handling. If not, there is not point in going any further.
3. Do your research. In many ways listings in the shopping venues follow the seo rules. Find the keywords and phrases people are using. When creating the feed, use them in the titles and descriptions as close to the beginning as possible and Repeat the keywords a few times while still sounding literate.
Focus on niche keywords and phrases that many others have missed. It is pretty much not worth the time to compete with JC Penny over dolls; but , maybe you are selling a specific brand and specific product. Focus on that product. Work that into the title and description. Some one searches for that product and, odds are, you will place well. You place well while having competitive prices and some of the shoppers will visit your site. They visit your site, there is a good chance you'll start making sales.
4. Bidding and ROI are key. Understand what your profit margin is. Many times if you did your research well, you can keep your bidding low while still getting good exposure.
5. Review your results. Get rid of the deadwood while continuing to grow the areas that work.
Hope this helps!
Posted 26 September 2004 - 12:21 PM
Thanks for contributing. Do you have any advice on how to determine whether your prices are competitive? Is this something you spot check, or do you use a program to compare prices over a wider range of products?
Posted 28 September 2004 - 07:08 AM
Determining if your prices are competitive is easy. Go to the shopping venues suchs as shopping.yahoo.com. Search for your product. See what others are pricing the products at.
Going back to the doll example, search shopping.yahoo.com for "breath of life babies". Notice that most prices are very close, between $125.00-$140.00. If you sold these dolls for $200.00, I would recommend not listing in the shopping venues. If you sold your product for around $125.00, I say "absolutely, list your product.
Posted 28 September 2004 - 08:51 AM
I think a lot of retailers would find something like that interesting.
Posted 29 September 2004 - 11:41 AM
Posted 29 September 2004 - 11:56 AM
Good point. Follow the buyers.
Posted 29 September 2004 - 12:49 PM
Posted 30 September 2004 - 04:46 PM
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