As the designer of a successful Christmas shopping site, www.christmasgifts.com, I have seen the same advertising clients come back year after year. Any reasonable person would figure this means that advertising on that site must be working for them. The site is not PPC, it is a one-time fee for a banner ad and up to 4 text listings in various categories. Ad rates are posted on the site and ads stay up for a year.
The site gets a fair amount of traffic. Last year it had about 2.8 million page views in October-November-December. While many sites get more traffic than that, in my opinion it's still worth looking at if one is advertising online to specifically target Christmas shoppers. They come to the site, check out the categories, see the ads and text listings, and go shopping.
It helps that the site has been #1 at Google, Yahoo! and most of the other search engines for the phrase "Christmas gifts" since I first optimized it in 1997. It does no other advertising to get that traffic, it's all coming from "natural" search results.
Incidentally, the site is database-driven, yet the individual pages are all indexed by Google and other search engines because I didn't use question marks in the links. There's an easy workaround to the problem of database-driven sites not getting indexed, which I've put in place on several sites to good result.
Jere matlock[You can create a sig. in the "my controls" if you'd like. - Jill]
Edited by Jill, 21 September 2004 - 07:40 AM.