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Optimizing An Annual Reports Page...


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3 replies to this topic

#1 Lastzion

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Posted 14 September 2004 - 11:26 AM

My company is a publicly traded company and has many Investment pages, Analyst Coverage pages; where 95% is all statistical information. I would think you would want every page to be an entry page, but this might be an example where you would not... Any thoughts?

Thanks

#2 Tom Philo

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Posted 14 September 2004 - 11:38 AM

I would create a detailed page listing each report with dates published, what it the report covers in a short summary paragraph and work on having that page as the best Se friendly information main landing page.

You will still link to the reports and thus they get spidered, but the main page should come up first when people search for general information and thus be more organized and be easier for them to select the right report than a SE giving a page with lots of fragmentary word and having them download a whole stat filled page and then find that it was the wrong one.

#3 Jill

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Posted 14 September 2004 - 05:21 PM

I'm not sure why you'd even want to optimize it at all.

Not every page/part of a site needs to be optimized. What phrases would you even be able to optimize it for?

#4 Lastzion

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Posted 15 September 2004 - 01:09 PM

QUOTE(Jill @ Sep 14 2004, 06:21 PM)
I'm not sure why you'd even want to optimize it at all.

Not every page/part of a site needs to be optimized. What phrases would you even be able to optimize it for?

Those were my thoughts as well.... but I do know that people will search for that kind of data. I know I do.

taphilo - Thanks, you made some very good points.




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