[quote name='Ron Carnell' date='Sep 22 2003, 08:35 AM']Actually, it's the artificial manipulation of link reputation that will return us to the mire of earlier days.
Since we have already shown that Google disagrees with your statement (by not doing away with Google Bombing completely), we'll just add that it is futile to debate which criteria ...
1.) The "On The Page" ranking factors. (AKA Content)
... Or ...
2.) The "Off The Page" ranking factors. (AKA Link Reputation)
... Has the biggest "problem" with artificial manipulation
as you say and which it will be that that will return us to the mire of earlier days
since we all know that a return to the mire of earlier days will NEVER, EVER
Therefore, we will simply agree to disagree
with you on this issue and set it aside and move forward.
[quote]Keyword stuffing is still keyword stuffing, whether you put in on the page or in the anchor text. The ONLY difference is that manipulating incoming links is a tad bit harder.
We certainly cannot agree with your statement (as you have worded it) so once again we will simply agree to disagree
with you on this issue.
While we will agree with you that people "MAY THINK" that they are keyword stuffing their Backward Links into giving them a higher ranking (or at least higher ranking consideration) we don't believe that to be the case at all.
And just so that we are on the same page here, by keyword stuffing do you mean? ...
1.) <TITLE>Blue Widget Blue Widget Blue Widget Blue Widget</TITLE>
2.) <META NAME="KEYWORDS" CONTENT="Blue Widget Blue Widget Blue Widget Blue Widget">
3.) <H1>Blue Widget Blue Widget Blue Widget Blue Widget</H1>
4.) <P>Blue Widget Blue Widget Blue Widget Blue Widget</P>
5.) <A HREF=/>Blue Widget Blue Widget Blue Widget Blue Widget</A>
6.) <A HREF=http://www.google.com/>Blue Widget Blue Widget Blue Widget Blue Widget</A>
... So which examples are keyword stuffing? Or are all keyword stuffing? Or are none keyword stuffing?
[quote]Transitory SEO is a treadmill. While, all link campaigns are not the same, of course, most are sadly little different than the doorway pages you reference.
Ron, we have NO clue what you mean here so please define ... Transitory SEO
... for us, thanks!
As far as we know, we are NOT talking about Transitory SEO
but of course we could be wrong, since we have no idea what that means until you define it for us.
[quote]And when the links you so laboriously worked to build start disappearing, as they inevitably will
, it's time to jump on that same old treadmill yet again. Worse, since most people think Link Campaign and Reciprocal Links are synonyms, you're going to be spending a lot of time managing the outgoing links on your site, too.
are you talking about here?
Where on earth did you see us post about Link Campaign and Reciprocal Links
You are obviously
talking about something OTHER
than what we are, since we are talking about "Link Reputation" and NOT about Link Campaign and Reciprocal Links
If you recall, this is what we said ...
[quote name='Sharon & Roy' date='Sep 21 2003, 09:23 AM']If you have followed our methodology, you will quickly discover that the inclusion of Link Reputation is ever present!
That is the KEY to high rankings!
Also, many people may have bought into the "Content Is King" methodology for high rankings, but we are here to say that while content is "EXTREMELY VALUABLE,"
Link Reputation is "MUCH MORE VALUABLE"
and always will be.
Therefore, we must disagree with those who say that "Content Is King" and say that "Link Reputation Is King."
In fact we will go so far as to say that "Link Reputation" will OUT TRUMP "Content" any day of the week!
Nowhere do we mention anything about Link Campaign and Reciprocal Links
, so Ron, we have to wonder why you would start to talk about those issues and include them in your reply as if we had?
So if you would please explain that part to us we'd appreciate it!
[quote]Take that same amount of time and effort, put it into building excellent content, and you can stop running in place all the time. Your content pages will replace the doorway pages, something every single person in this forum has already come to recognize. What some don't seem to recognize is that really good content will also motivate people to link to you. Instead of chasing links, they'll come to you.
Ron, here again you include a BAFFLING statement, and it appears (to us at least) that you are "assuming" that we had mentioned (somewhere in our posts, but where?) that folks NOT
invest ... that same amount of time and effort, put it into building excellent content
(as you put it) ... and you know what, we never said or IMPLIED anything of the kind. In fact, did we not say this ...
[quote name='Sharon & Roy' date='Sep 21 2003, 09:23 AM']Also, many people may have bought into the "Content Is King" methodology for high rankings, but we are here to say that while content is "EXTREMELY VALUABLE,"
Link Reputation is "MUCH MORE VALUABLE"
and always will be.
... Ron, we have to ask you, does our statement say to folks to ...NOT
invest ... that same amount of time and effort, put it into building excellent content
... Of course not!
In fact, we will clarify what we mean when we say ..."Link Reputation Is King"
... By having you read our article about Link Reputation, whereby you can see just how IMPORTANT "Content" is to us.
But just "Content" by itself, no matter how well written or how informative or how much you have of it or how optimized it is, will ever be "ENOUGH"
by itself (without Link Reputation) to rank high for the COMPETITIVE keyword phrases.Oh sure, for the keyword phrases with very little or no competition, "Content" by itself IS enough and we will ALWAYS agree with that, but once the "Content" by itself is NOT enough to achieve high rankings, then you WILL NEED to include "Link Reputation" and that is all that we have said, are saying, will ever say, and nothing more and nothing less!
But, before we have you read our article about Link Reputation, we wanted to comment about this statement of yours ...
[quote]Does this scenario sound familiar to anyone? "I want to target multiple keywords," writes the newbie, "And I know that means I need multiple pages. Is it okay to write one page for blue widgets, then just change the content a little bit so it references red widgets for the next page?"
Frankly, if someone has that little to say about widgets, their site has a lot more problems than just getting penalized by Google. Ironically, the last time I heard this question asked, the site was about real estate. There are whole LIBRARIES that could be written about buying a home, for gosh sake! Publish honestly useful information and not only will all of your keywords fall into place, but people all across the Internet will be linking to it.
... And especially the last sentence ...Publish honestly useful information and not only will all of your keywords fall into place, but people all across the Internet will be linking to it.
Ron, we ABSOLUTELY agree with that statement, and we just have to ask you if you were "inferring" that we did not agree with that statement?
Okay, here is what we mean when we say that ..."Link Reputation Is King"
[quote=Link Popularity and Link Reputation Defined ::: By Sharon & Roy Montero ::: © 2003]What is the Difference Between "Link Popularity" and "Link Reputation" and Does it Matter?
Links pointing to your page are actually considered a vote of confidence for it. This is known as "Link Popularity" and the search engines use them in their algorithms to determine where your page should be ranked.
While it would seem obvious (on the surface) that a page with 100 links pointing to it would certainly be outranked by a page with 500 links pointing to it, but when you analyze things a bit deeper, this is not necessarily the case.
Link Popularity (the total amount of links pointing to your page) by itself is not sufficient enough evidence to consider your page worthy of a high ranking for a particular search term, so the search engines also include "Link Reputation" into their algorithms.
"Link Reputation" has to do with what is written "In The Link" that points to your page. This is either the keyword phrase(s) in a Text Link or the keyword phrase(s) in the Alt Attribute of an Image Link.
This text will now provide the search engines with a way to categorize your page based on what other people have said about it.
How "Link Reputation" Is Established For Your Web Page
Here is an example to help you understand why "Link Reputation" is so very important when it comes to optimizing your page(s) for the search engines to categorize properly.
Let's say that you have written a Web Page about your three favorite cars, the Dodge Viper, the Porsche Boxster and the Chevrolet Corvette.
You have done a masterful job of explaining in detail why these cars are your favorites and as far as you are concerned, your content is impeccable and completely optimized. You have devoted just about the same amount of words to each car and you have given this page the title of, "My Three Favorite Cars" and given it a file name of "myfavoritecars.html" and you have given the link to this page to all of your friends and associates. Many enjoyed your content so much that they have written about it and linked to it and posted reviews and articles of their own on the Web.
This continues on for a while until soon you discover that you have over 1000 links that are pointing to your page, which are all votes of confidence for it which is then referred to as "Link Popularity."
What "Link Reputation" Did I REALLY Establish For My Web Page?
So you think, "Wow, I should be ranked pretty high with all those links," so you check the rankings for your page, but before you do, you hesitate for a long while as you ponder what keywords to use.
You eventually decide that since it's a page about your favorite cars, then that's the term it will rank high for.
But you don't find your page listed in the top 10 at all for the term ... favorite cars ... and after searching deeper, you discover that your page is not even in the top 100. By the way, experts agree that if your page is not found in the top 30 results that it might as well not be listed at all, since the likelihood that anyone will find your page and click-through is extremely remote.
Even results on page 2 and page 3 get very few click-throughs, so you must attain a top 10 ranking for your keywords in order to enjoy a decent amount of traffic to click-through to your page.
I Have More Links Than You, So Why Is My Web Page Ranked Lower Than Yours?
You are now confused, so you check the page ranked at #1 for the term ... favorite cars ... and check the amount of pages that point back to it and you discover it only has some 600 links. You are now even more confused, since you were advised that the page with the most links pointing to it would receive higher rankings.
While that advise is "somewhat" true, it is not "entirely" true, since there are many parts to any algorithm and the total amount of links pointing to any given page is just a small part of it. A bigger and more valuable part is what is written in the link, the "Link Reputation" as it's referred to in SEO speak.
For example, if 1000 of the links that are pointing to your page had included the keywords ... favorite cars ... and the #1 page has only 600 links pointing to it with those keywords included in the link, then the odds that your page would be ranked higher would be extremely good, and many more times than not, it would definitely be ranked higher.
Why Is Everyone Using Different Keywords To Link Back To My Web Page?
After more investigating, you soon discover that the links pointing to your page have various different keywords.
Some use Dodge Viper, Porsche Boxster, Chevrolet Corvette, favorite autos, automobiles, best features, compare engines, etc., and you soon realize that there is no single consistent Primary Keyword Phrase for your page according to those who have linked to it.
This in turn "confuses" the search engines (as if that is even possible, <WINK>) and their algorithms will not rank your page very high for the various keywords used by those who have linked to your page, because none of those keywords have obtained a sufficient amount of ranking consideration to acquire a Top 10 ranking.
SEO TIP: Our research shows that unless it is absolutely obvious what keyword phrase the author of the Web Page wants folks to use to link back, that most folks (about 75% of the time) will simply use the URL to link back, which in this case would be ...
... And if enough folks do so, then this page will eventually rank #1 for the keyword phrase ...
... Since Google doesn't parse words without delimiters, such as a hyphen (and by the way, underscores (_) are NOT delimiters).
Therefore, it is wise to use hyphens to separate your keywords like this ...
... And once agian, we'll say that if enough folks link back with the URL, then this page will eventually rank #1 for the keyword phrase ...
my favorite cars
... Which in turn, may or may not be frequently or heavily searched for on a day to day basis.
For this specific reason you will hear us advocate to use your Primary Keyword Phrase in your file name, Title Element, Heading Elements and as many other "Keyword Places" (which are simply places that are given additional ranking consideration by the search engines) as you can. This in turn will make it extremely EASY for folks to know what Keyword Phrase to link back to your page with, and even if they simply use your URL, you are still going to receive the proper Link Reputation.
Give Your Visitors And The Search Engines Just ONE Primary Keyword Phrase
If you give the search engines ONE Primary Keyword Phrase (usually a two, three or four-word phrase) to score your page on, they will (eventually) reward you with a high ranking (once your page is optimized more than any other for that phrase). So make it easy for anyone to quickly KNOW what keyword phrase you want them to use in their links back to your page.
So what could you have done different in your SEO process to help folks use the keyword phrases YOU want them to, so that you can acquire a high ranking?
Provide Your Visitors With The Exact HTML Code To Use
One way would have been to provide them with the exact HTML code to use. For example, place something like the following on your page(s) ...
If you would like to link back to this page, we've made it easy for you to do. Just click here to copy and paste the HTML code any where on your Web Page.
<a href=http://www.domain.com/my-favorite-cars.html>My Favorites Cars</a>
This may get you a few more links with your keywords in them, but many people will still use their OWN words when linking to any page.
Our advice would be to break this page up into 3 separate pages and to forget about the keyword phrase ... my favorite cars ... and to get much more specific.
How To Optimize Your Web Page For Just ONE Primary Keyword Phrase
Optimize each page for the name of the car.
Include the name of the car in the HTML Title Element (AKA Title Tag) <TITLE>Porsche Boxster</TITLE>, in the file name, (i.e., porsche-boxster.html), in a Heading Element (AKA Heading Tag) <H1>Porsche Boxster</H1>, in Bold Text <B>Porsche Boxster</B>, then sprinkle the name of the car a few times throughout the copy of the page (i.e., keyword density), and also include it in the Meta Description Tag <meta name="description" content="Porsche Boxster">.
The Key To Giving Your Web Page A Great Reputation Is To Use The KISS Approach (Keep It Simple Sweetie)
This type of optimization will then easily let those who wish to link to your page know right away what to place in their Anchor Element Text (AKA Anchor Text) or their Alt Attribute Text (AKA Alt Text) of an Image Link.
By using this SEO technique it becomes really obvious to others what your page is about and that is exactly what you want.
Even after all of this it would still be wise to include the exact HTML code to use (see above), so that folks can link back easily and so that everyone uses the exact URL and Anchor Element Text (AKA Link Reputation) you wish them to.
[quote]But I think it's exactly these short-term, short-sighted cries of "Link Rep is King" that encourage people to shift the emphasis to the wrong side.
Obviously, this is another issue that we will agree to disagree
with you on.
We STRONGLY believe that if you teach people who are new to SEO that "Link Reputation Is King" right from the beginning that they will in turn have a lot less questions about elementary and/or minor SEO issues, such as ...
1.) Why is my PageRank 5 page being outranked by a PageRank 3 page?
2.) What should I do and how can I outrank the #1 page for my main keyword phrase when that page is using all kinds of hidden text and they are keyword stuffing their page with this phrase and they have been ranked #1 for about a year now?
3.) What should my optimum keyword density be for my Home Page and how many times can I repeat my keywords in my title tag and my meta tags?
4.) Is it true that I need at least 250 words of text on my graphic design page to rank high in the search engines?
5.) Etc., etc., etc.
[quote]Good Link Reputation is an indication
that you're doing something right.
We agree completely!
We'll end by saying this ...Google cares MORE about what OTHER people are saying about your page (AKA "Link Reputation") than what YOU are saying about your page (AKA "Content").
Thus, while Google rewards pages with EXCELLENT CONTENT
by giving them high rankings, they reward pages with EXCELLENT LINK REPUTATION
with even higher rankings than those with just EXCELLENT CONTENT!Happy SEOing And We'll See You At The Top!
Sharon & Roy