I'd say that change needs to happen at some level - sometimes it's at the grass roots and filters up, other times it starts at the top and filters down. There are many small businesses in all manner or industry sectors who make a living from practices that were started by the conglomerates of old but are now widely accepted as part of running a business. Many of the more traditional aspects of marketing were first employed by the big guys before any of us little fish were at all interested.
And so I believe it's the same here, even if SEMPO are targeting organisations with Tier 1 clients it will filter down and benefit us all, but what we need to do is build a groundswell to show that it's not just those guys that matter, and you can't do that from the touch line.
I will freely admit that I'm not at all a cynical person, and in fact I may be a little nieve at times, which can be to my detriment, but I'm somewhat perplexed by the level of legal detail that's being discussed here and wonder how many of our businesses would still be going today if we waited to get every single legality, issue, concern and goal sorted out before we started? I've no doubt we all have great integrity, and a desire to do the best for our customers, but can we all say that we got our working practices 100% at the start, and had no reason to update and improve them as we went on, and that since we started we've never upset anyone we did business with? - I think not.
At some stage you just need to get started, and have the right goals and plans and work some of it out on the way. Anyone heard of :
READ - FIRE - AIM ?
Or in other words, sometimes you need to just get started and then work out the exact details of where you're going as you go along, or you will never get going at all.