4 replies to this topic

[Beth_C]

Apologies if this has been talked about recently.

I'm wondering what the reality is around google filters and the scroogle test and what to do if you're having a filter problem.

My company's website ranks high on Google for everything under the sun except for the one two-word combination that is most important to my business. Prior to January 2004, the site was consistently in the top 10 for this two-word keyword for 3 years. Could this be a filter problem?

When I use scroogle, it suggests that my company's site would show up 4 and 5 for this two-word key phrase. That looks accurate based on previous rankings.

The site is well optimized. It has well written copy. It has lots of informational content. It has decent links and PR5.

The filter concept makes sense based on the fact that the site ranks so well for every other search and is only seemingly penalized for this one main keyword phrase.

Can someone explain this? I was a little confused on the scroogle page. Or is this all malarkey?

Thanks,

Beth C.

[Jill]

I'm not sure, but I don't think that Scroogle actually works any more or means anything.

[dmart]

I'm not sure, but I don't think that Scroogle actually works any more or means anything.

The Scroogle filter demo is working (the scraper) and does appear to show accurate results for what was pre-florida.

Does anyone here have any positive results from massively deoptimizing for your penalized keyword combinations getting you back in? Or is it a permanent thing like the essay suggests, a dictionary listing associated with your site?

[BrianR]

The filter concept makes sense based on the fact that the site ranks so well for every other search and is only seemingly penalized for this one main keyword phrase.

I'm a little confused...

I assume that there are other sites which are ranking well for this particular keyphrase? - which means they've somehow escaped this filter and penalisation. So what are these sites doing that you are not, or not doing that you are?

Or isn't it as simple as that??

BrianR

[Beth_C]

The other sites are random old sites that barely mention the keywords. I think I'll do a little more "de-optimization" of keywords and see what happens. Hopefully we won't lose our top spots in Yahoo and MSN. *fingers crossed*

Edited by Beth_C, 04 September 2004 - 02:08 PM.