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Lycos.co.uk Ctr For Sponsored Listings


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3 replies to this topic

#1 scolling

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Posted 02 September 2004 - 06:02 AM

Hi

I'm trying to get a handle on Lycos.co.uk - does anyone have any experience of using this directory for paid placement and what type of CTR you got for a top placed ad?

I know this is a bit "how long is a piece of string" but I'm just trying to get an understanding of the lycos user-base - do they pay any attention to sponsored listings or not?

The listing will be promoting a B2B internet service, not B2C retail or on-line purchase.

Thanks,
Simon

#2 magellan

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Posted 02 September 2004 - 07:40 AM

Just looked at the logs for one site. Lycos UK accounted for 0.15% of search engine referrals. This includes Overture listings.

#3 UKDK

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Posted 02 September 2004 - 09:57 AM

Hi,

I hold position number 2 for a very competitive keyword, I can honestly say Lycos UK brings no traffic at all.................ever !


UKDK smile.gif

#4 anothergeek

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Posted 09 September 2004 - 05:53 AM

gotta agree

lycos is not that great for the UK market




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