Interesting thread! Especially the "left-right brain" I liked. I never knew I had 2 brains,...
This whole thing about the web site not getting the appreciation it deserves, even if it brings in 70% of the customers, has everything to do with the always pressent problems between technology and commerce.
Comercial people and technical people live in 2 completely different worlds. The web site, the internet is part of the technical world. Companies are managed by comercial people. So you do the math,....
The website is not apreciated as much as it should.
The comercial people will never acknowledge that the web site sells because it is the sales (wo)man that in the end closes a deal.
Online articles work very good. But how do you convince the managment (Comercial people) to invest in this?
The most effective but also not the smartest way is a technical problem
. The web site is off line for at least a month. The sales people will get bored and it becomes clear that those pages on the internet are more important than they realised. You could have the person you want to convince try to imagine this scenario.
A better way is to get the data. Show where all those leads are comming from. Make huges lists, a big presentation. You need to convince a comercial people that can't see the importance of a few words in one single email. If you show you have put in some real time to convince them and do that with some real data, you will be surprised of the effect it will have.
Just play their game, and you will get the investment (money, people, time, etc.) that you need.