SEO - Content - 10%
SEO - back-links - 15%
Usability - 25%
Credibility - 25%
Hehe - nice idea, I bet we could debate that one for some time to come!
Venture - this is true, but isn't the whole essence of keyword targetting still taking a technical approach? Aren't we still playing an SEO game?
Looks like this thread could roll and roll, thanks for everyone's comments!
I'd like to add one small story:
Some years ago, in the bad ole days when I worked for somebody else (!), my desk was next to a "proper" marketing guy. He had training, degrees, experience - the whole thing. We used to work together on the company's fledgling website when the Internet was still a new phenomena in business.
In those days, we didn't even know aboout SEO or using search engines to generate traffic. And yet, I remember that this guy could bring more traffic via a couple of hours on the phone cracking partnership deals than any search campaign technique I've seen since...
"A little bit of knowledge is a dangerous thing!"